Like any good parent, I spend a lot of time helping my children learn to read, spell, construct sentences, and write creatively. It wasn't that long ago I remember focusing my oldest daughter on vowels. What they were, what they sounded like, etc. But as she has become increasingly proficient at using a computer, I'm wondering if it's time for a lesson on how to ignore vowels. I think I'm one of the few people who actually still spell out entire words in E-mails or IMs. But in an acronym-infested world of fast-paced business, well, there really doesn't seem to be time for that anymore. Consider this note.
Thought U might B interested N our new biz strat. Think XML, SOA, VoIP, on-demand. Lemme know if U want details before COB today. It's NP. Thx.
Well, when the E-mail came through I was OTP (on the phone) and said Y (yes) I'd like a little more 411 (information) and would TTYL (talk to you later). C-ya.
Meanwhile, I'm scratching my head because I really had no idea what RW was saying.
But E-mail brevity aside, I think some companies could use a lesson or two in communicating the value of their goods. I say that because of the many press releases I receive that tout products and services that will meet your technology needs in real-time, on demand, at half the cost, and twice as fast as anyone else.
OK, but how will it solve a business problem, support a new business opportunity, create visibility in the supply chain, make customers happier, increase revenue? Sometimes the messaging needs a little more ROI to keep busy decision makers from LOL.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.