Adobe Vet Joins Lithium As CEO - InformationWeek
IoT
IoT
Government // Enterprise Architecture
News
8/23/2011
12:30 PM
Connect Directly
LinkedIn
Google+
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
Prioritizing Threats to Your Enterprise Data Security
Aug 10, 2017
Attend this webinar to learn how you can determine which threats pose the greatest danger to your ...Read More>>

Adobe Vet Joins Lithium As CEO

Rob Tarkoff joins the private social network specialist from overseeing collaboration and digital experience products at Adobe.

10 Cool Social Media Monitoring Tools
Slideshow: 10 Cool Social Media Monitoring Tools
(click image for larger view and for slideshow)
Social community management specialist Lithium Technologies has picked Rob Tarkoff from Adobe Systems to take over as CEO, while co-founder Lyle Fong will fall back to a position as chief strategist.

Lithium specializes in operating customer communities on behalf of big brands like Home Depot, Sephora, Best Buy, and Verizon, as well as smaller companies. It claims to have more than 20 million registered users on these private social networks and is recognized as one of the leaders in the market for external community management by both Gartner and Forrester.

"Lithium has done a job very few companies can do, which is take something from zero and establish itself as a leader in new, emerging categories," Tarkoff said. "To get to the next level is no harder and no easier--it's just different."

While this is his first CEO post, Tarkoff said he feels prepared because of his history working for other high-growth organizations. He was one of the early executives at CommerceOne and also held leadership roles at Documentum and EMC. At Adobe, he was responsible for products such as Acrobat and Adobe Connect webconferencing and managed the products Adobe acquired with its 2010 acquisition of Day Software. More recently, oversaw the introduction of the Adobe Digital Enterprise Platform for Customer Experience Management.

Tarkoff said he will start at Lithium after Labor Day and will be working with Fong to set the future direction of the company. "Lyle is a very critical part of the team. I would not have done this if Lyle had not agreed to stay on and help me with the right strategy to get to the next level," he said.

A former professional gamer, Fong established a successful strategy of incorporating game-like elements into the community platform, making participation more fun and rewarding, Tarkoff said. Part of the character of the company is that it provides its customers with a clear prescription for how the platform should be used, rather than making them start with a blank slate, he said.

Lithium is privately financed by $48.25 million in venture capital.

Attend Enterprise 2.0 Santa Clara, Nov. 14-17, 2011, and learn how to drive business value with collaboration, with an emphasis on how real customers are using social software to enable more productive workforces and to be more responsive and engaged with customers and business partners. Register today and save 30% off conference passes, or get a free expo pass with priority code CPHCES02. Find out more and register.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll