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2/20/2013
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LinkedIn Jobs Gets A Search Boost

LinkedIn's makeover continues, but is the platform moving in the right direction?

10 Social Networks For Special Interests
10 Social Networks For Special Interests
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LinkedIn is continuing its ongoing makeover with an improved LinkedIn Jobs feature. There's a new look and feel to LinkedIn Jobs, but the biggest change is under the covers: search.

The new LinkedIn Jobs functionality, which will be rolled out to LinkedIn users in the next few weeks, boasts an advanced search function that lets users more effectively target opportunities. For example, they can search by country, zip code, industry and function. The new LinkedIn Jobs also lets users quickly identify new results from saved searches.

The page itself is set up to put everything in closer reach for users. For example, the Jobs You Might Be Interested In feature, which is based on your experience and resume, is more prominent on the page, and the Save Job feature lets users keep track of interesting opportunities.

[ Have you been giving endorsements on LinkedIn? Don't bother. Here's why: Why Soliciting LinkedIn Endorsements Is A Bad Idea. ]

The most promising opportunities are the ones where you have an "in," and LinkedIn makes it easier for you to see this now by highlighting your connections at different companies.

Subscribers to LinkedIn's Premium edition also get a feature that enables them to search for jobs that meet certain salary requirements; there are also embedded tips that help users throughout the job search process.

The new LinkedIn Jobs feature is just one of a raft of changes LinkedIn has recently made to its platform. Many of the changes have made LinkedIn feel more like Facebook and Twitter. Updated LinkedIn Profiles, for example, integrate elements reminiscent of Facebook, Twitter and Google+.

Most of LinkedIn's new features have been met with mixed reaction, but none more so than Endorsements. LinkedIn Endorsements, announced in September, let LinkedIn users recognize colleagues for specific skills with just a click. The endorsements pile up (or maybe a better term is "tile up") on your profile page, and the idea is that prospective employers or others looking at your profile can see at a glance what you are most skilled at, based on the recommendations of people who should know because they have worked with you and experienced these skills first-hand.

But that's not what's happening, say critics of the feature. The "just a click" part is what has many people looking askance at the Endorsements feature, as they feel it encourages meaningless recommendations and even a tit-for-tat environment: "I'll endorse you if you'll endorse me." To see just how provocative Endorsements have become, check out the dozens of comments on this article by my colleague David Nour.

How do you think LinkedIn is shaping up? Are the changes improving the site, or is it trying to be too much like Facebook and Twitter? Please let us know in the comments section below. Follow Deb Donston-Miller on Twitter at @debdonston.

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PJS880
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PJS880,
User Rank: Apprentice
2/22/2013 | 9:11:09 PM
re: LinkedIn Jobs Gets A Search Boost
This is a great addition to the LinkedIn team, but what are the benefits when you live and seek employment in a small city with a very small set of businesses that you could actually apply for. I think that by allowing such tight search criteria would benefit a person with many position options but for the small town employee I see no benefit. I also have had people endorse me, but some of the endorsements I have removed I have no clue as to why these people would endorse me when I have never worked with them on any of the endorsements. I have liked LinkedIn and will continue to use their services unless it becomes too much of a headache, but so far the changes are something I can deal with.

Paul Sprague
InformationWeek Contributor
Melanie Rodier
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Melanie Rodier,
User Rank: Apprentice
2/21/2013 | 5:16:32 PM
re: LinkedIn Jobs Gets A Search Boost
All social networks eventually feel the need to take on some of the popular features of other social networks, particularly those that have a billion users. Most sites now allow you to follow people, comment, share, promote, etc. and post short updates, whether it's on Twitter, Linkedin, Facebook. Most users want to be able to 'like' a comment on Facebook, or in LinkedIn's case, 'endorse' a skill - It makes users feel more engaged. Further, social networks need to please shareholders and advertisers by finding new ways to collect and connect users' data. As such, Linkedin's progression to becoming more similar to Facebook and Twitter is inevitable, whether users find that the changes really improve the site, or not.
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