Healthcare // Analytics
12:03 PM
Doug Henschen
Doug Henschen
Connect Directly
Repost This

10 Lessons Learned By Big Data Pioneers

How can you prepare for the big data era? Consider this expert advice from IT pros who have wrestled with the thorny problems, including data growth and unconventional data.
8 of 11

In many scenarios, the "big" in big-data isn't the ultimate scale of the database so much as the amount of information loaded and analyzed each day. Marketers, for example, typically need to load and analyze lots of data as quickly as possible so the insight can be quickly applied to identify new segments and lists, and to improve targeting or creative content for the next campaign. If you know what's working sooner, you won't waste money on segments, enrichment data, or marketing appeals that aren't fruitful. To provide search, lead-generation and affiliate marketing services to publishers and advertisers, ad network Linkshare loads and analyzes tens of gigabytes of clickstream data per day, but the total database tops out at just six terabytes. Low-latency insight is now a competitive must for Linkshare. "Five years ago it was okay to give people yesterday's data, but that's not good enough any longer," says Jonathan Levine, LinkShare's chief operating officer.


Big Data A Big Backup Challenge

Big Data: Informatica Tackles The High-Velocity Problem

IBM Picks Hadoop To Analyze Large Data Volumes

Hadoop Big Data Startup Spins Out Of Yahoo

2 Ways Big-Data Analysis Pays Off

A Model For The Big Data Era

Machines Are Driving The Big-Data Era

NOAA CIO Tackles Big Data

8 of 11
Comment  | 
Print  | 
More Insights
Big Love for Big Data? The Remedy for Healthcare Quality Improvements
Big Love for Big Data? The Remedy for Healthcare Quality Improvements
Healthcare data is nothing new, but yet, why do healthcare improvements from quantifiable data seem almost rare today? Healthcare administrators have a wealth of data accessible to them but aren't sure how much of that data is usable or even correct.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.