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4/23/2014
09:06 AM
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Genomics Startup Learns From 23andme's Troubles

BaseHealth's Genophen service wants to reach consumers (through their doctors) with strategies for "modifiable risks" -- a more FDA-friendly approach.

BaseHealth's DNA dashboard
BaseHealth's DNA dashboard

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Alison_Diana
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Alison_Diana,
User Rank: Author
4/24/2014 | 10:25:26 AM
Disruption in Healthcare
As I recall, 23andme got into trouble because the FDA decided consumers might not be able to handle information about their own health -- even though consumers can't go out and order themselves a hyseteroctomy, masectomy, or other drastic surgery as the result of a genetic study. This startup definitely sidesteps that issue, although consumers could still shop around to find a surgeon willing to take more drastic action than a situation warrants, if they really want to. Personally, I'm not interested in this type of test: I know what my greats and grandparents died from and recognize diet, exercise, and low stress are beneficial; cholesterol, tobacco, and sugar are bad. 
Thomas Claburn
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Thomas Claburn,
User Rank: Author
4/23/2014 | 2:54:46 PM
Re: What would you pay for a genomics-enhanced health assessment?
The problem is judging the value of a product that offers only statistical data. Unless the data shows a significant chance of getting a certain disease, it's of uncertain value. You can't really tell how much it's worth to know whether you have a 0.65% greater chance of getting a disease than the average person.  Absent a rational way to make the decision, you're not likely to have a health service that attracts a lot of customers.
danielcawrey
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danielcawrey,
User Rank: Ninja
4/23/2014 | 1:09:40 PM
Re: What would you pay for a genomics-enhanced health assessment?
I don't know how much of the information I would really want. I mean, why would I want to spend time concerned about risk factors I might not be able to fully control? I think that would be my major issue. 

I get that with technology we are going to be able to see ahead a lot better about what's happening to our health. The problem is that I'm not sure everyone is going to want this. That's said, there will be some who will, creating a totally new market for health awareness. 
David F. Carr
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David F. Carr,
User Rank: Author
4/23/2014 | 9:36:21 AM
What would you pay for a genomics-enhanced health assessment?
Would you pay out of pocket for a better glimpse at what your genetic makeup and lifestyle say about your future health?
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