News
News
12/27/2006
02:30 PM
Connect Directly
RSS
E-Mail
50%
50%

iPod Dominated Holiday Shopping Season, Web Researcher Says

New iPod owners flocked to Apple's site Christmas Day, increasing traffic by 413% over the same day last year.

Apple Computer's iPod digital media player was the "must-have" Christmas gift for the third consecutive holiday season, driving a huge increase in traffic to the company's iTunes Web site and music store, a Web metrics firm said.

New iPod owners flocked to Apple's site Christmas Day to download the iTunes client to their PCs or Macs, increasing traffic by 413% over the same day last year, Hitwise said Wednesday. Visits to the Apple Store, which sells iPod accessories and other products, rose 110% compared with Christmas Day 2005.

Visits to Microsoft's Zune.net, the site for downloading music for the company's new Zune player, showed an increase of 1,030% Christmas Day, compared with the previous Monday, Dec. 18, Hitwise said. Microsoft released Zune in mid-November for the holiday season.

Nevertheless, that strong showing was overshadowed by the iPod. Visits to the iTunes Web site rose 1,222% during the same period and outnumbered visits to Zune.net by 30-to-1.

"For the third holiday season in a row, the iPod has been the must-have Christmas gift," Bill Tancer, general manager of global research at Hitwise, said in a statement. "Competitive offerings have not yet succeeded in capturing the attention of music listeners, and the surge in visits to the Apple Store shows that iPod owners are also engaged in filling and accessorizing their new devices."

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek - July 21, 2014
Our new survey shows fed agencies focusing more on security, as they should, but they're still behind the times with cloud and overall innovation.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
In this special, sponsored radio episode we’ll look at some terms around converged infrastructures and talk about how they’ve been applied in the past. Then we’ll turn to the present to see what’s changing.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.