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One of World Vision's missions is to recruit people to sponsor a child in the developing world for $35 per month.
For decades, sponsorship transactions have been done on paper. Although the selection process switched to the Web years ago, correspondence about a child's progress is still done by mailing letters. Last year, the humanitarian organization began the switch from paper to using videos for correspondence and is now starting to use social media sites such as Facebook and Twitter. By last fall, World Vision had deployed the necessary technology such as more storage and search capabilities for rich media, and WAN acceleration tools to increase bandwidth to 1,100 locations. It currently transmits 150,000 videos per month to sponsors via the World Vision website, YouTube or an email video greeting card.
The project has been a rewarding opportunity for World Vision's IT, marketing and field operations groups to work together. Initial results have been an increase in revenue in markets where videos are available and a 30% greater retention of sponsors. Once the video project is completed, World Vision expects revenue to be $25 million.