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8/27/2013
10:28 PM
Shane O'Neill
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20 Great Ideas To Steal In 2013

IT innovators turn great ideas into action. Use these winning InformationWeek 500 projects to spark your creativity and advance your plans.
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One of World Vision's missions is to recruit people to sponsor a child in the developing world for $35 per month.

For decades, sponsorship transactions have been done on paper. Although the selection process switched to the Web years ago, correspondence about a child's progress is still done by mailing letters. Last year, the humanitarian organization began the switch from paper to using videos for correspondence and is now starting to use social media sites such as Facebook and Twitter. By last fall, World Vision had deployed the necessary technology such as more storage and search capabilities for rich media, and WAN acceleration tools to increase bandwidth to 1,100 locations. It currently transmits 150,000 videos per month to sponsors via the World Vision website, YouTube or an email video greeting card.

The project has been a rewarding opportunity for World Vision's IT, marketing and field operations groups to work together. Initial results have been an increase in revenue in markets where videos are available and a 30% greater retention of sponsors. Once the video project is completed, World Vision expects revenue to be $25 million.

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Laurianne
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Laurianne,
User Rank: Author
9/9/2013 | 5:41:58 PM
re: 20 Great Ideas To Steal In 2013
UPS will probably write the book on telematics analysis. But this company also gets the people part of the customer relationship right. I know a very senior IT person who was won over by UPS on a business level because she was impressed by them as a consumer: Her neighborhood driver leaves a dog biscuit on top of all packages left at her door. Talk about thinking like a customer. I am betting there is not a biscuit metric but I bet the biscuits go a long way.
OtherJimDonahue
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OtherJimDonahue,
User Rank: Apprentice
9/10/2013 | 1:28:26 PM
re: 20 Great Ideas To Steal In 2013
Re: Arizona State:

"The creation of eAdvisor had a direct impact on the freshman retention
rate. Retention rates from 2008-2012 increased by 1.7% year over year.
However, retention rates in the year after eAdvisor's launch increased
by 6.8%."

That is seriously impressive. I'd be interested in knowing what other factors may be involved, but any university that improves retention that much that quickly deserves praise.
Alex Kane Rudansky
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Alex Kane Rudansky,
User Rank: Author
9/10/2013 | 4:41:08 PM
re: 20 Great Ideas To Steal In 2013
BIDMC has consistently been a leader in health IT, and OpenNotes is no exception. OpenNotes keeps patients engaged in their healthcare and educated about their health, possibly resulting in better outcomes. CIO John Halamka is a true innovator there.
David F. Carr
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David F. Carr,
User Rank: Author
9/10/2013 | 6:51:20 PM
re: 20 Great Ideas To Steal In 2013
Congrats to Ketchum on their IdeaShop idea - sounds like a cool use of collaborative brainstorming.
rhagan04101
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rhagan04101,
User Rank: Apprentice
9/11/2013 | 4:04:22 PM
re: 20 Great Ideas To Steal In 2013
I'll certainly post my comment, but I'm not about to click through 22 dang slides to dig through this.

Click bait fail. You lose.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
9/13/2013 | 7:09:27 PM
re: 20 Great Ideas To Steal In 2013
Impressed overall with how these companies didn't let corporate killers like inertia and bureaucracy prevent them turning ideas into action. I'm partial to the companies that went mobile in a big way by developing mobile apps (Dallas Cowboys, Salvation Army, Mitsubishi) or replacing paper products and old hardware with smartphones and tablets (Procter & Gamble, Dish).
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