"MIS managers," we called IT leaders back then. Our cover story on Dec. 1, 1986, not long after the birth of InformationWeek as a glossy magazine (its predecessor was a tabloid newspaper called Information Systems News), attempted to divine what the profession would look like in 13 years. We got a lot of things right: It will be less about processing data, ensuring uptime and operating/managing centralized hardware, we predicted, and more about integrating systems, supporting business processes and delivering business value. Said one wag: "MIS will be getting more heavily involved in the strategy of the business they support, more concerned with environmental issues, competitive pressures, regulatory problems and cost considerations." Not bad for 1986. We weren't so prescient about the title destined to replace MIS chief: Information Resource Director, anyone?
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.