The South by Southwest conference rolls serious ideas and innovations into a party package. Take a peek at the flavor of this eclectic Austin confab.
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Bing Gordon, former chief executive for video game company Electronic Arts and now a venture capitalist, and Bloomberg BusinessWeek reporter Brad Stone discuss the growing trends of social media and gamification. Key quotes included: "Understand that people who grew up playing games look at the world differently. They look at the Boston skyline and think how they'd drop a Tetris block on it." Also, "Don't get an MBA, play World of Warcraft. Instead of $40,000 a year, it's $12/month."
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.