Strategic CIO // Executive Insights & Innovation
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9/8/2011
02:37 PM
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Top 10 IT Innovators: InformationWeek 500

What does it take to be among the United States' most innovative users of business technology? Here are the CIOs of the top 10 companies in the InformationWeek 500, along with a look at the companies and some insights on key projects and strategies.
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St. Petersburg, Fla.

Key Strategy: Catalina Marketing uses in-database processing to more quickly analyze the massive amount of data it has on shoppers, producing within seconds predictive models that used to take hours. That has helped increase coupon redemption rates from around 1% to as high as 25% in some cases.


Highest-Ranking IT Officer: Eric Williams, Exec. VP & CIO
Revenue (in millions): Not available
Industry: Consulting & Business Services

www.catalinamarketing.com

Go to the 2011 InformationWeek 500 homepage

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