Bank of America Deploys First Windows Phone 7 Mobile Banking App

Bank of America deepened its mobile banking portfolio this week with the addition of downloadable native apps for the Windows Phone 7 platform and Apple's iPad.

The two new apps are part of the bank's overall move to refresh its mobile application offerings, says Marc Warshawsky, the Charlotte, N.C.-based bank's SVP of Mobile Channel Design and Planning.

"Overall with the new apps that we’re going to be coming out with, customers can expect to see a much quicker interaction because of the way the apps are built," he adds. "And they will see overall improvements in the look as well."

BofA is the first U.S. bank to release an app for Windows Phone 7. Microsoft launched the new mobile operating system last October.

"We’re really excited about this app," Warshawsky says. "This is the first banking app on the Windows Phone 7 platform. What we’re excited about is the way we’ve tailored the look and feel of this app in conjunction with the Windows Phone 7 operating system."

While the bank has incorporated all the features of its Mobile Banking from Bank of America Android and iOS apps -- things like account balances, transaction history, bill pay and branch and ATM location -- it worked to design the app to match the look and feel unique to the Windows Phone 7 platform. It was important, Warshawsky says, not to make that operating system's users feel like they were given an app that was simply ported over from another smartphone version.

Read the rest of this article on Bank Systems & Technology.