This session is particularly interesting: Mara Fernanda Reda is a Product Manager at INES, a French headquartered on-demand integrated business management software company: Fernanda lives and works in Montevideo, Uruguay.The Uruguayan operation serves Latin America - INES is also in France, Germany, Spain, Switzerland and Canada.Working with international clients such as SFR/Vodafone, Saint Gobain, Rentokil, Plastic Omnium, Nikon, Canon, Hitachi, SCIENCES PO and 100's of SME across international borders requires collaboration that reaches beyond cultural differences.Fernanda, who speaks French, Portugese, and English as well as her native Spanish, is an excellent example of the borderless business world we now live in. Where North Americans and Western Europeans tend to believe the world revolves around their practices, the modern interconnected business world is a lot more complicated than that, particularly with China and India in the ascendancy.INES use their own product to communicate internally on an international level: Fernanda says that as in so many other parts of the world change management and uptake is a major challenge.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.