Microsoft Targets AOL Dial-Up Customers With Price Cut
MSN is offering dial-up service for a total monthly fee of about $8 less than AOL.
Attention AOL dial-up customers Microsoft Corp.'s MSN has a deal for you.
The deal is in the form of a price cut for dial-up, bringing the total monthly fee for MSN to $17.95 a month versus AOL's $25.90. AOL dial-up customers were recently hit with a $2 price increase
Dial-up is the high tech industry's buggy whip business, but there's obviously some gold left, even as most Internet service providers work to move their dial-up customers to broadband. Curiously, higher speed broadband is often priced lower than dial-up. Verizon and AT&T, for instance, have been offering DSL broadband for around $15 a month recently. Cable broadband providers, too, offer low-priced broadband.
Microsoft said it believes it can pick up some AOL dial-up customers, even though the broad dial-up market is shrinking, as users move to broadband. Microsoft can also give a little nudge to archrival Google, which beat Microsoft out in December in a competition to invest in AOL.
"We definitely think there's some opportunity for AOL dialup subscribers to explore alternatives when they see a price increase," Kevin Mizuhara, MSN Access director of marketing, told the Washington Post.
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