10:23 AM

4 Mobile Development Myths Busted

Rethink your ROI notions and other mobile development assumptions, using these lessons learned from insurance IT leaders.

It may be hard to recall what life was like before the iPhone, but the first generation of Apple's now seemingly ubiquitous mobile device was released just five years ago, on June 29, 2007. With sales of the iPhone and handsets running Google's Android operating system growing exponentially every year, it's safe to say the mobile channel--or perhaps more specifically, the smartphone channel--is here to stay.

The world of smartphones, however, is marked by rapid change that keeps business technologists on their toes. Leading organizations, including insurance companies, need to implement mobile development strategies that are nimble enough to adapt to the latest-breaking application, handset, or operating system while delivering the established functionality that policyholders demand.

Read the rest of this article on Insurance & Technology.

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