CTIA: Shock Jock Stern To Talk Up The Palm Pre - InformationWeek
IoT
IoT
Mobile
Commentary
3/31/2009
03:10 PM
Eric Ogren
Eric Ogren
Commentary
50%
50%
RELATED EVENTS
The Real Impact of a Data Security Breach
Aug 02, 2017
In this webcast, experts discuss the real losses associated with a breach, both in the data center ...Read More>>

CTIA: Shock Jock Stern To Talk Up The Palm Pre

Looks like Palm wants to get the word about its forthcoming smartphone, the Pre, to as many people as possible. As such, it has tapped famed radio disc jockey -- and noted Treo addict -- Howard Stern to give its device an on-air interview.

Looks like Palm wants to get the word about its forthcoming smartphone, the Pre, to as many people as possible. As such, it has tapped famed radio disc jockey -- and noted Treo addict -- Howard Stern to give its device an on-air interview.According to ZDNet, Howard Stern is shopping for a new cell phone. It reports that he's a fiercely loyal Palm customer, and in fact still uses a Treo.

He recently said, "I'm embarrassed to hold up my phone right now it's so old school."

Enter Palm's big chance.

Stern is currently testing a BlackBerry, and has already ruled out the iPhone due to its lack of a physical keyboard. In response, Palm is going to let Stern test out the Pre.

He said, "They're going to show me the Pre and then take it away. They're trying to build excitement for this thing. If people don't buy this I don't see how Palm keeps going." He pretty much nailed it. If the Pre fails, so, too, will Palm.

It is a pretty big gamble for Palm to take. Stern is no tech reviewer. If he hates it, he'll say so, and Palm can probably kiss off any sales that his endorsement might have scared up.

What strikes me is that this seems desperate. Sure, celebrities have been spotted using lust-worthy devices before they hit the market, but they are generally quiet about it. Stern is the absolute opposite of quiet. His radio program is listened to by millions every day.

If Stern pans the Palm Pre, Palm stands to lose a lot.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll