Mobile // Mobile Applications
News
1/22/2014
04:00 PM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

Motorola Lures iPhone Customers With Migrate

Motorola Mobility updates Android data migration app with ability to handle iPhone data.

7 Mistakes Microsoft Made In 2013
7 Mistakes Microsoft Made In 2013
(Click image for larger view and slideshow.)

A friend will help you move, but a true friend will help you move a body, or so it's said.

This witticism might describe the customer relationship sought by companies like Motorola Mobility with products like Motorola Migrate, its migration assistance technology. For the sake of your friendship and future patronage, Motorola will help you move the corpus of your data from whatever Android or iOS smartphone has fallen from favor.

On Tuesday, the Google-owned company updated Motorola Migrate, an Android app designed to transfer data to one of five Motorola phone models, with the ability to access Apple iPhone data, through that company's iCloud service.

"One of the biggest pains of a new phone is leaving behind important stuff on your old phone," Motorola explains in its Google Play listing. "Now you can move the most important content from your old to your new phone in just a few steps, wirelessly."

[Does browser allow microphones to be hacked? Read Google Chrome Allows Eavesdropping, Researcher Claims.]

Motorola Migrate can transfer photos, videos, text history, call history, and SIM contacts to Moto X, Moto G, Droid Maxx, Droid Mini, and Droid Ultra devices. It can't transfer iOS apps, however.

Motorola is following in a path walked by Google as it tried to convince customers to abandon the familiar world of Microsoft Office for its cloud-based Google Apps suite. In 2010, Google introduced Google Apps Migration for Microsoft Exchange, software designed to help companies shift data from Microsoft Exchange to Google Apps. That was shortly after Google debuted Google Apps Sync for Microsoft Outlook, to allow Outlook users to connect to Google Apps as a back end, and Google Apps Migration for Lotus Notes.

Cloud Sherpas, an IT integrator that helps companies move to Google Apps, offers a similar migration tool for Novell GroupWise customers.

Before Google, it was Apple that championed migrations away from Microsoft territory, first with its "switchers" marketing campaign in 2002 and subsequently with software such as its Windows Migration Assistant.

Microsoft, which never really bothered with wooing the small share of non-Windows users during the PC era, in December borrowed a page from the migration playbook to entice Gmail users to switch to Outlook.com. It now offers a tool to move Gmail messages to Outlook.com's servers. That followed the 2011 debut of software to make it easier for developers to adapt iOS apps to Windows Phone.

The marketing of migration has even hit the mobile carrier market, which has sought to limit customer churn through contractual commitments. T-Mobile recently began promising to pay the early termination fees incurred by customers breaking their mobile contracts with competing carriers to join T-Mobile.

Whatever else can be said about companies that aspire to friendly relations with their customers, those that earn customer loyalty in the first place don't have to worry about being abandoned.

Thomas Claburn is editor-at-large for InformationWeek. He has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television. He's the author of a science fiction novel, Reflecting Fires, and his mobile game Blocfall Free is available for iOSAndroid, and Kindle Fire.

InformationWeek Conference is an exclusive two-day event taking place at Interop where you will join fellow technology leaders and CIOs for a packed schedule with learning, information sharing, professional networking, and celebration. Come learn from each other and honor the nation's leading digital businesses at our InformationWeek Elite 100 Awards Ceremony and Gala. You can find out more information and register here. In Las Vegas, March 31 to April 1, 2014.

Comment  | 
Print  | 
More Insights
Comments
Oldest First  |  Newest First  |  Threaded View
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
1/22/2014 | 7:58:43 PM
Make switching easy
Both iPhone and Android users are fairly married to their choice, it seems. It's hard not to be when you're sucked into the whole app environment. But for users who are fed up with whichever device they have, this seems like a fairly painless way to make a switch.
concrete
50%
50%
concrete,
User Rank: Apprentice
1/23/2014 | 5:33:32 AM
Re: Make switching easy
Having recently swapped from iPhones to the LG G2 i am amazed how difficult pulling things like contacts across was. Using Media Monkey images and music are easy... but without mass duplication contacts are a nightmare. Does this work with other phones (FYI the Sony one doesnt)
SaneIT
50%
50%
SaneIT,
User Rank: Ninja
1/23/2014 | 9:21:57 AM
Re: Make switching easy
It's sad that it has taken so long to get a phone company to put out a product like this.  I have used many third party apps to push my contacts, calendar, etc out to the web then pull them back down when swapping devices.  A couple of the carriers have OK software packages that can do this but moving between carriers makes those apps useless.
Susan Fourtané
100%
0%
Susan Fourtané,
User Rank: Ninja
1/23/2014 | 10:06:20 AM
Re: Make switching easy
Kristin, 

"Both iPhone and Android users are fairly married to their choice, it seems"

Yes, I think so, too. This is especially true if you are happy with whichever your choice is. If I am happy with the iOS ecosystem and the hardware there is no reason why I should even think of migrating to Android, or anything else. 

I believe this is the same for Android users. 

-Susan 
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 24, 2014
Start improving branch office support by tapping public and private cloud resources to boost performance, increase worker productivity, and cut costs.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.