Mobile // Mobile Business
News
4/24/2014
09:26 AM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail

AOL Adds 'Native' Mobile Ads

AOL Platforms aims to give advertisers better results, but some critics object to the editorial-like appearance of native ads.

Comment  | 
Print  | 
Comments
Newest First  |  Oldest First  |  Threaded View
RebeccaV461
50%
50%
RebeccaV461,
User Rank: Apprentice
5/9/2014 | 3:31:02 PM
AOL is not dead yet
I've always hated the subtle and no so subtle jabs at AOL in the last few years. This is stll an excellent company that has managed to remain relevant. And it's great to see them wisely follow Yahoo. Airpush, Twitter and the whole gang of early native mobile advertising adopters. This should help breathe new life into their ad revenue models.
SachinEE
50%
50%
SachinEE,
User Rank: Ninja
4/28/2014 | 10:18:23 AM
Re: AOL
They seem to be doing a good job on advertising the native mobile ad unit that will offer marketers a way to promote the installation of apps on mobile devices. This will create a good platform for the marketers to be able to relate well with their sellers. Itís a plus since it reaches up to 56million users per month through its various websites and through its third party publishing partners. This will prevent biasness of sources since it presents ads that resemble editorial content.
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
4/25/2014 | 2:54:59 PM
Re: AOL
AOL bought advertising.com in 2004 so they've been in the business for a while.
Gary_EL
50%
50%
Gary_EL,
User Rank: Ninja
4/24/2014 | 10:12:04 PM
Re: AOL
Well, it's what every salesperson strives for - to not be conceived of as a salesperson, even though we get paid on a straight commission basis. I'm actually surprised it took the ad industry so long to come around. The other noteworthy thing about this is that it creates more work for writers, because every ad has to be rewritten for each publication it runs on.
PaulS681
50%
50%
PaulS681,
User Rank: Ninja
4/24/2014 | 6:41:00 PM
AOL
I havn't heard anything about AOL in a while. I didn't know they were still around. Now they are in advertising I see. Finding more ways to advertise when it doesn't look like advertising. wondeful.
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.