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5/29/2014
10:46 AM
Jeff Bertolucci
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Apple WWDC 2014: 9 Things To Expect

Apple's upcoming Worldwide Developers Conference promises to pack big software -- rather than hardware -- announcements. Think OS X, iOS 8, home automation, and more.
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Mac OS X 10.10Expected to take center stage at WWDC: Mac OS X 10.10, which reportedly will borrow more than a few design elements from its mobile cousin iOS. Slated for fall release, 10.10 should incorporate flatter design features currently in vogue. Think fewer textures and shadows, a look popularized by Microsoft Windows 8 and Apple iOS 7. 

Our image above isn't a furtive screen grab of 10.10, but rather Dribble designer Danny Giebe's conceptualization of how iOS design elements might look on the Mac. (Go to the Cult of Mac for the full gallery of images.) 

Other expected design changes include more white space and sharper window corners, reports 9to5Mac, although there's no indication that Apple plans to merge its Mac and iOS platforms anytime soon.

Mac OS X 10.10
Expected to take center stage at WWDC: Mac OS X 10.10, which reportedly will borrow more than a few design elements from its mobile cousin iOS. Slated for fall release, 10.10 should incorporate flatter design features currently in vogue. Think fewer textures and shadows, a look popularized by Microsoft Windows 8 and Apple iOS 7.

Our image above isn't a furtive screen grab of 10.10, but rather Dribble designer Danny Giebe's conceptualization of how iOS design elements might look on the Mac. (Go to the Cult of Mac for the full gallery of images.)

Other expected design changes include more white space and sharper window corners, reports 9to5Mac, although there's no indication that Apple plans to merge its Mac and iOS platforms anytime soon.

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jgherbert
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jgherbert,
User Rank: Ninja
5/31/2014 | 12:54:42 PM
Re: more openness?
@Thomas Claburn> "Apple plans to maintain Beats Music for Android and Windows. I hope the company continues to look beyond its own platforms. It will be do better in the long run if it isn't so insular."

Agreed up to a point. The insular nature of their approach has also given them a level of control over their platform that has given them advantages - and disadvantages - that other vendors do not have. You only have to mention the fragmentation of Android to understand how their control over iOS/iPhone platforms has been an advantage in so many ways to them, while simultaneously kicking them in the b@lls when it comes to missing out on the innovation and creative adaptation of others. Or heaven help us, the bad old days of the PC clone market where stuff certainly was not promised to "just work."

I like though that the company may be willing to admit that in some areas it either doesn't know best, or that it's just not a core competency and they're better off partnering with somebody else for a better result. 
jgherbert
IW Pick
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jgherbert,
User Rank: Ninja
5/31/2014 | 12:50:46 PM
Re: more openness?
@Shane> "Apple will need to open up if it wants to make headway in the Internet of Things/home automation space, which relies on common standards and various components working together. Very curious to see what this "home automation platform" looks like."

You are bang on target, I think. Indeed, Apple would be foolish to think they could compete in this space with nothing but Apple-branded devices. I liked the suggestion that Apple would most likely have to create an approval stamp (like the "Designed for iPod" labels) where they get to maintain some conrol of other people's equipment while still grabging their revenue from the licensing process. To do that means they have to publish APIs and standards specifically so that third parties can work with their ecosystem, and based on the way they designed the Lightning cable I would not be shocked if they made every effort to shut out unlicensed components (i.e. stop them working with their controller systems). I hope this is one of the announcements; I'd love to see what could come from an Apple/Third Party hybrid approach.
jgherbert
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jgherbert,
User Rank: Ninja
5/31/2014 | 12:39:47 PM
Re: more openness?
@snunyc> "apple is surprisingly late to the party when it comes to streaming music services"

You're not wrong. iTunes Radio is quite decent mind you, but it's not quite the same as some of the other services out there. My assumption is that they resisted all you can eat streaming services in preference to trying to persuade you to buy the music instead of paying to stream it. However, it seems that everybody and their dog is trying to move their customer base to subscription services these days, as it's a good way to get an ongoing recurring revenue stream safe in the knowledge that if the user ever stops paying, they have nothing to show for it. It's like doing lease purchase on a car; you get to drive an awesome care for $300/month but when your contract ends after 2 years you realize you've paid out $7,200 and you have no car. So what do you do? You either sign up for another leaSe or you bite the bullet and buy a car outright. Either way the auto dealer is happy.
Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
5/30/2014 | 2:37:23 PM
Re: more openness?
@tom: apple is surprisingly late to the party when it comes to streaming music services. having followed Jimmy Iovine's career since my days at Billboard, one thing I can say is the man rarely makes a misstep in where he places his bets. Apple is smart to team up with him and his company, though it speaks to how much the company has changed that it needs to now turn to a music industry icon to help it catch up. What a reversal of fortunes; with iTunes and the iPod, Apple fundamentally changed the music biz forever. Now they're turning to a music biz stalwart to lead them into the streaming music arena. What goes around comes around.
melgross
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melgross,
User Rank: Ninja
5/29/2014 | 4:23:14 PM
Mac growth
These days, where the Windows PC business contracted 9% last year, the year before, and so far this year, 5% Mac growth isn't "marginal", it's significant.
Laurianne
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Laurianne,
User Rank: Author
5/29/2014 | 2:56:17 PM
no new phone
Is it just me or does Apple have a harder time getting the troops excited about software as opposed to hardware? Perhaps users were spoiled by all those hardware surprises of the Jobs era.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
5/29/2014 | 2:25:22 PM
Re: more openness?
Apple will need to open up if it wants to make headway in the Internet of Things/home automation space, which relies on common standards and various components working together. Very curious to see what this "home automation platform" looks like. 
Thomas Claburn
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50%
Thomas Claburn,
User Rank: Author
5/29/2014 | 12:42:18 PM
more openness?
Apple plans to maintain Beats Music for Android and Windows. I hope the company continues to look beyond its own platforms. It will be do better in the long run if it isn't so insular.
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