Mobile // Mobile Business
News
1/29/2014
11:55 AM

AT&T Fights To Keep Customers

AT&T fires the latest salvo in the carrier war for contracts: $100 credit for all new lines of service.

Comment  | 
Print  | 
Comments
Newest First  |  Oldest First  |  Threaded View
DanyelleK339
50%
50%
DanyelleK339,
User Rank: Apprentice
9/12/2014 | 8:26:08 PM
Re: AT&T too arrogant for their own good!
The problem is none of them do. We r going through the same problem, we have been with our current company for about 14 years and can't get any of the cheap new special price promotions because we r not new customers! Your right its a bunch of BS!! If there was a company that offered price discounts to all the people that have been with their current wireless provider for 5+ years they would have all the good loyal customers that have already proven that they r loyal and pay their bills!!
ANON1241441478763
50%
50%
ANON1241441478763,
User Rank: Apprentice
1/31/2014 | 1:51:07 PM
AT&T... uggg - I paid my own fees to get out of their grip!
One of the most frustrating and definitely the worst customer service in the phone industry. The left hand doesn't know what the right hand is doing.
DWILSON373
100%
0%
DWILSON373,
User Rank: Apprentice
1/31/2014 | 12:14:28 PM
Misleading Headline
The headline should be "AT&T Fights for New Business."  AT&T is not providing any incentive for existing customers to stay unless the customer adds a new service.
asksqn
50%
50%
asksqn,
User Rank: Ninja
1/30/2014 | 4:39:51 PM
There Is No Free Lunch
This is all very nice, but in the final analysis, all the carriers are thieves and despite the millions spent on marketing, not one is any better than the others.  The savvy consumer has no recourse given the millions of other nonsavvy consumers who are gullible enough to fall for the idea that somehow switching to XYZ carrier is a better deal.  Cellular providers are like used car salesmen - they all operate on the principle that there is a sucker born every minute, which is the entire marketing plan in a nutshell.
Dude1897
100%
0%
Dude1897,
User Rank: Apprentice
1/30/2014 | 11:12:32 AM
No reward for loyalty = increasing dissatisfaction
We've been loyal customers since Cingular times, adding phones to our plan as the family expanded.  Yet, this loyalty receives NO RECOGNITION from AT&T. Furthermore, its products aren't any better (took forever to get LTE in my area).  Rather than new gimmicks to lure new customers, it had better start worrying about keeping the ones it has.  Return of unlimited data or rate reductions of some sort based on years of loyalty would be a good place to start.  Otherwise, we are bailing as soon as possible.
anon1807178718
100%
0%
anon1807178718,
User Rank: Apprentice
1/29/2014 | 1:27:06 PM
So long AT&T!
I was a loyal customer of At&t for 10+yrs (actually, way back when it was Cingular!) and they just kept nickel and diming me with overages. Things have definitely gone downhill steadily. I recently decided to part ways with them and join "Republic Wireless".. Could not be happier! Republic has insanely low monthly plans and their coverage (sprint network) is excellent where I live (FL).

Here is my referral link (in case anyone is on the fence/ready to jump ship.. it will save you 19$ on your first month)

http://referrals.republicwireless.com/a/clk/26p6lR

 

Slowly people are beginning to realize what a rip-off at&t is.. I bet their churn numbers will progressively go up!
bsm1151
100%
0%
bsm1151,
User Rank: Apprentice
1/29/2014 | 12:51:48 PM
AT&T too arrogant for their own good!
1.  AT&T should relent and allow full data access as they did for the "grandfathered" customers!

2.  They should have one fee for all services, instead of this piece-meal step ladder!

3.  Promote loyalty appreciation, by offering their present customers something just for staying!

 

T-Mobile, Sprint, & Verizon are catching up fast and will soon take over because they listen to us!  When my contract is up, I will think long & hard about who values the loyalty of a 20+ year customer who pays their bill ON TIME!

I'm just sayin...

 
anon7865514523
100%
0%
anon7865514523,
User Rank: Apprentice
1/29/2014 | 12:37:13 PM
ATT
ATT gouges its current customers anyways.  Sure they will offer a promotion or financial incentive to come over to them. But in the end ATT makes all of the money back and much more that it should be an embarrasment and illegal.

In addition one of the service representatives told me that if i didn't like the prices (even though i have been a customer for more than 20yrs), i could go somewhere else - simply because iwas complaining that i/we long term customers should get some kind of reward or discount.

 

ATT is bad business but cant be broken up anymore especially since they are in cahouts with the NSA.
InformationWeek Elite 100
InformationWeek Elite 100
Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Nov. 10, 2014
Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.