DEMO 09 Sees Focus On Mobile - InformationWeek
Mobile // Mobile Devices
07:20 PM
Connect Directly
Faster, More Effective Response With Threat Intelligence & Orchestration Playboo
Aug 31, 2017
Finding ways to increase speed, accuracy, and efficiency when responding to threats should be the ...Read More>>

DEMO 09 Sees Focus On Mobile

The number of enterprises deploying smartphones will grow rapidly over the next few years, as reflected by the number of products showcased for managing and securing these devices.

Six companies presented at the DEMO Conference on Monday afternoon, all highly focused on applications for smartphones and mobile devices.

The DEMO Conference is an annual showcase for small and startup companies that want to pitch their products and attract new investors.

The theme for the first afternoon session was "I Love My iPhone." And as ought to be expected, the focus was on mobile devices.

The most promising was Promptu Systems, which demonstrated its ShoutOUT voice-to-text SMS application for the iPhone. ShoutOUT lets users record a voice message, convert the message to text, approve the message, and send it.

Speaking to his iPhone, Scott Maddux, VP of marketing for Promptu, said, "I'm here presenting on the DEMO main stage and really hope for high accuracy."

The text message returned was close -- "I'm here presenting on the dental main stage and really hope for high accuracy" -- but not quite perfect, a common occurrence with voice-recognition applications of all sorts.

Still, as anyone who has ever struggled with the iPhone's keyboard can attest, there are times when sending a voice message is preferable to typing. If ShoutOUT doesn't take off, then Vlingo or something like it will.

Coveroo also had a service that looked like a winner, even if the name is a bit too similar to the kids' underwear brand known as Underoos. The company provides back plates with customized laser etchings for a variety of mobile devices. Though completely unnecessary, it's a simple idea that's sure to appeal to those looking to add a personal touch to a mobile device.

HAM-IT was somewhat less compelling. It promises to allow consumers to broadcast what they're looking for, where they are, and when they need it, so providers can bid to meet those needs. Think of it as a search broker that offers commercially oriented queries to the highest bidder.

That sort of middleman position would surely prove profitable, but it's doubtful that any business wants to help HAM-IT onto that throne. And existing search providers like Google aren't simply going to leave the middleman chair open for HAM-IT to occupy.

1 of 2
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll