Which features would you like to see in Apple's iPad Mini, expected to debut on Oct. 23? Check out our top requests for the petite tablet.
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Apple isn't interested in becoming the low-price leader, and its premium-brand strategy has obviously proven very successful over the years. But given the aggressive pricing of some impressive competitors in the 7-inch tablet market, the company must be careful not to overprice the iPad Mini. A screenshot leaked last weekend, purportedly of an inventory system used by cellular operators and handset vendors in Europe and Asia, suggests the Mini will cost the equivalent of US $320 for a Wi-Fi-only model with 8 GB of storage. Prices will top out at $840 for a Wi-Fi + Cellular 64-GB model, if the screenshot is accurate.
By comparison, the nicely equipped Kindle Fire HD 16 GB starts at $199 with "special offers" (ads) or $214 without. While it's highly unlikely that Apple would shock the world with a loss-leader $199 iPad, a $249 entry-level model (8 GB, Wi-Fi-only) sounds a lot more appealing than something in the $320 range.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.