Braving the murky waters of Apple's iPhone app approval process, mobile browser maker Skyfire has submitted its software to Apple.
Earlier this year, Opera Mobile tempted fate and submitted its mobile browser to Apple for use on the iPhone. Apple eventually approved the browser, which duplicates the functionality of the iPhone's Safari browser. Opera Mini's approval has given hope to other makers of mobile browsers, including Skyfire.
Skyfire has been making mobile browsers for years now, and has versions of its software running on Android, Windows Mobile and Symbian S60 handsets. Skyfire claims that its browser has been installed on nearly one million Android devices in its first three months of availability.
Skyfire thinks its chances of being approved by Apple are good. It explains with simple terminology why Apple will allow Skyfire through:
The app has been developed with significant oversight and feedback from Apple
It adheres to every guideline put forth by Apple regarding HTML5 video playback for iOS
Skyfire will allow consumers to be play millions of Flash videos on Apple devices without the technical problems Jobs' hates about Flash.
Skyfire transcodes Flash video content into HTML5 on the fly.
Skyfire adapts video playback for the mobile device, translating video every three seconds for the best possible experience.
The app compresses video data up to 75% -- taking a huge data burden off AT&T.
That may all be the truth, but what will make Skyfire worth using on the iPhone? Plenty, says Skyfire.
Skyfire comes with native support for social media, such as Facebook and Twitter. In addition, iPhone users will be able to watch Flash content on Web sites, even though Skyfire doesn't run Flash. Its proxy-based system decodes Flash into HTML5 on the fly.
Skyfire also believes its "Explore" function sets it apart. By using the Explore feature, Skyfire users can call up fresh content relevant to their current browser activity. For example, if you're reading an article about the current U2 stadium tour and press the Explore button, the browser will automatically skim the Internet for video, news, images, and other content related to the U2 tour.
Skyfire says it will keep every posted via its Twitter and Facebook accounts about the status of its approval.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.