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10/17/2011
00:10 AM
Ed Hansberry
Ed Hansberry
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Sony Ericsson Considers Windows Phone

Announcement that Sony Ericsson hasn't "closed the door" on Microsoft's Xbox 360-supporting phone OS is a slap in the face to Sony Corp.

When it comes to console gaming, Microsoft and Sony are mortal enemies. Sony's PlayStation 3 competes with Microsoft's Xbox 360, which dominates the market. The Xbox has been the top console for 15 of the last 16 months--and for the last seven months straight.

In this context, news that Sony Ericsson, the joint venture between Sony Corp. and Telefon AB L.M. Ericsson, is now considering the Windows Phone platform is unlikely to please Sony. Sony doesn't have a phone platform, so that's not the issue; rather it's Windows Phone's Xbox Live integrated Xbox 360 support.

Sony is making a move to buy out Ericsson's holdings in the joint venture, thus taking total control. Sony Ericsson is currently the world's sixth-largest cellphone maker, but its sales have faltered. In the United States, sales are down 28% in the last year.

In the first quarter of 2012, Sony Ericsson will leave feature phones behind and move the entire portfolio to smartphones. It currently makes the Xperia line which runs Android. Android isn't going anywhere for now, but Windows Phone could be a new stablemate. CEO Bert Nordberg said, "for the moment, we see Android as a better choice for us. We have not closed the door [on Windows Phones]."

The new features in Windows Phone's Mango update may be incentive to consider the platform. But another factor could be Microsoft's significant marketing push for Mango. Microsoft is going to be giving almost $44 million to Samsung and Nokia for a fourth quarter push in the United Kingdom. Nokia will get most of that, over $31 million.

If Sony does take full control over the company, you can be sure that any consideration of Windows Phone will be put to rest. It will be interesting to see if Sony comes up with some sort of PlayStation integration in its Android phones.

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WhyBe
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WhyBe,
User Rank: Apprentice
11/3/2011 | 12:17:39 PM
re: Sony Ericsson Considers Windows Phone
People seem to forget that the first Sony Ericsson Xperia phone was a Windows Mobile 6 phone (the SE X1)...not Android. XBox and Playstation were battling it out back then too and Android wasn't on the market.
EVVJSK
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EVVJSK,
User Rank: Apprentice
10/24/2011 | 7:03:32 PM
re: Sony Ericsson Considers Windows Phone
Sorry, have to disagree with the Author. Maybe it is a wakeup call to get better integration features between Sony and Sony/Ericsson products. Worst thing that Google has done of late (and that Microsoft and Apple have been guilty of for a long time) is abandoning other platforms (Symbian and Windows Phone for Starters) for only extending Google functionality to Android devices. Makikng your products work with others shows owners of other platforms what a good company is like. They may jump ship on their product to come over to your some day.
MLEWIS000
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MLEWIS000,
User Rank: Apprentice
10/17/2011 | 8:22:50 PM
re: Sony Ericsson Considers Windows Phone
I agree with RodneyEJ... Imagine if Sony Ericsson worked closely with Microsoft and created a Sony Hub for WP7.5 that would integrate the PS3 with WP7.5 as does XBox360.... That would be a win win for both the consumer and the two giants Sony and Microsoft... I happen to have a Windows 7.5 Focus which I think is VERY NICE, and I have a PS3. So to have the PS3 linked up with the Phone would be awesome.........

Certainly Mango has brought the WP platform to Android in most areas and even surpassing it in some, so I don't know why they continue to say Android is their best option. Let's face it, Android is not very good for an average user. Very complicated and slow interface, constant force closes, reboots, drained battery's etc.......

On the other hand, Mango with it's rock solid and ultra fast performance, and it's easy and intuitive, modern interface.......

Hello Sony, Wake up!!!!
RodneyEJ
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RodneyEJ,
User Rank: Apprentice
10/17/2011 | 7:19:35 PM
re: Sony Ericsson Considers Windows Phone
Why would Sony, if given the choice, not want to make a Windows Phone device? Yes the competition is strong between the gaming consoles, but the market and competition are weird. Think about it, what operating system does Sony's VAIO laptop computers run? Windows 7!..Look, I copied and pasted this strait from Sony's official VAIO website..."Sony recommends Windows- 7".

It's foolish to not realize that the market is a little more complicated than the author suggest. For example, MS has Bing apps on Android / iOS, and Android has Google services available for Windows Phone / iOS. That's just the way it is. No matter how much competition two companies are in, in the 21st century they rely on each other to a certain degree. To say that Sony itself would be totally against making WP7 devices would be like saying they are against making money.
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