Sprint announced "MySpace Mobile", a client application to enable MySpace users to easily manage their sites from any web-enabled Sprint phone. MySpace also unveiled a mobile version of its web site (http://m.myspace.com/). I don't see a whole lot of value in bundled applications, I don't think consumers will pick a phone or a service based on the bundled apps, rather they will demand applications that work on any phone from any service.
Still, there have been a slew of announcements in recent days of products/services that extend social networking to the mobile user. Given the rapidly growing reliance on mobile devices for virtual workers, it's nice to see that we're moving away from the model of the mobile phone as a cost center, and toward approaches that fully integrate mobile devices into social networking services and products.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.