For the first time, Samsung led the U.S. shipments hit parade with a 22.4% share of the cell phone market. LG Electronics finished in third place with a 20.5% share of the market.
Strategy Analytics said that Research In Motion used its smartphones to capture 10.2% of U.S. mobile phone sales, putting it in the fourth-place spot. The market research firm said Apple's iPhone finished in the sixth-place position with 5.7% share of the market, but noted that AT&T helped drive iPhone sales by heavily subsidizing the device. Nokia finished in fifth place with 8.4% of the market.
Strategy Analytics said Samsung's balanced portfolio of phones for each of the largest four service providers enabled it to surge ahead in the marketplace.
"Despite the financial crisis," said Neil Mawston, director of the market research firm, "mobile phone shipments in the United States reached 47.4 million units during Q3 2008, up 6.2% from 44.6 billion in Q3 2007. Attractive bundling schemes from operators, healthy subsidies, and aggressive pre-stocking by distributors ahead of the holiday season helped to lift volumes."
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