Strictly speaking, the inducement was a $3 Starbucks gift card, enough to buy two cups of coffee or one latte.
According to the company, one executive who was too busy to respond to questions but still wanted a gift card sent his administrative assistant back to complete the survey. The assistant promptly revealed both the executive's password and her own.
VeriSign says the findings demonstrate that more-secure forms of user authentication are necessary to protect against online identity theft. The results also could be interpreted to indicate that the survey's respondents aren't as foolish as they appear, since several reportedly said they'd change their passwords upon returning to their computers.
In any event, one solution might be to build coffee makers into PCs. This would keep caffeine-deprived workers seeking java off the streets where they might be ambushed by security companies with a keen eye for self-promotion.
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