Cloud // Software as a Service
News
6/27/2014
12:35 PM
Connect Directly
RSS
E-Mail
50%
50%

Philips Seeks Bigger Role In Healthcare Market

The Dutch company partners with Salesforce.com, introduces a cloud-based platform to expand its role in the healthcare market.

Healthcare Dives Into Big Data
Healthcare Dives Into Big Data
(Click image for larger view and slideshow.)

Philips plans to extend its footprint in the lucrative healthcare market, building on previously released products and its newly unveiled partnership with Salesforce.com.

In its first salvo on Thursday, the Dutch electronics company unveiled an open, cloud-based healthcare platform that features Philips' medical technologies, clinical applications, and clinical informatics, integrated with Salesforce.com's cloud-based customer relationship management system. Derek Smith, CEO of Philips Hospital to Home, told us the initial products -- the clinical applications Philips eCareCoordinator and Philips eCareCompanion -- will be available soon.

"We're launching our first two applications this summer," he said. "They're only two of a long line of things we have planned."

Philips has a large variety of healthcare products ranging from MRIs and mammography to diagnostic ECG and patient monitoring systems. The company is counting on its reputation, along with its data and pending partnerships, to carve out a piece of the multibillion-dollar healthcare market, since it has a presence across the entire continuum of care.

Telehealth is one critical element. The accountable care organization Banner Health uses Philips Hospital to Home clinical program, and the new offerings will enable it to monitor patients in their homes. Philips already provides telehealth services, working with customers such as Mercy Hospital via its eICU program and TeleStroke offering.

(Source: Philips)
(Source: Philips)

"With this strategic alliance, Philips is making great strides to deliver real-time, digital healthcare solutions," Philips CEO Frans van Houten said in a press release. "Healthcare data exists in many different forms and in many different systems today. Together with Salesforce.com, we have a tremendous opportunity to reshape and optimize the way healthcare is delivered and provide better access to data across the continuum of care."

[Here is another new competitor. Read Verizon Virtual Visits Enters Telehealth Market.]

Philips sells several wearable medical devices, such as the IntelliVue MX40 for patient monitoring and the DirectLife activity monitor. It hopes to expand its reach further in the consumer-focused market. The market for wearable electronics, which provide patients with both clinical data and motivation, is valued at about $1.5 billion this year. For chronic conditions such as COPD, diabetes, or heart disease, the combination of wearable technology and telehealth, backed by cloud-based clinical and patient information systems, can improve care and reduce costs, Smith said.

The company also wants to expand its reach in the apps market, where it already offers products for Android and iOS. "We will be working with apps, even if they're not all connected with our brand new platform," Smith said. "That's the goal in the future."

And Philips will create APIs and SDKs so third-party developers can write their own applications for its platform.

The first two available apps focus on population health, but Philips and Salesforce.com said they are working together to address self-care and prevention, diagnosis and treatment, recovery, and wellness. Based on the Salesforce1 Platform, the jointly developed platform integrates data from multiple sources such as electronic health records, diagnostic and treatment information from Philips' imaging equipment, monitoring gear, personal devices, and technologies such as Apple's HealthKit.

Apple, of course, has its own plans in this market. So do Google and a host of other well-established organizations and startups. Philips hopes its name recognition among clinicians will propel it above the pack, that its partnership with Salesforce.com will give it the infrastructure prowess to compete successfully, and that healthcare's continuing embrace of telehealth as a cost-effective means of delivering quality care will give it an edge.

InformationWeek's June Must Reads is a compendium of our best recent coverage of big data. Find out one CIO's take on what's driving big data, key points on platform considerations, why a recent White House report on the topic has earned praise and skepticism, and much more (free registration required).

Alison Diana has written about technology and business for more than 20 years. She was editor, contributors, at Internet Evolution; editor-in-chief of 21st Century IT; and managing editor, sections, at CRN. She has also written for eWeek, Baseline Magazine, Redmond Channel ... View Full Bio

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
yalanand
50%
50%
yalanand,
User Rank: Moderator
6/30/2014 | 12:22:42 PM
Re:Philips Seeks Bigger Role In Healthcare Market
I think Philips is doing the right thing by venturing out into the healthcare market. Healthcare is disorganized when it comes to being connected in nature, and Philips can probably make the most out of it (by intelligent usage of the resources at their disposal). Also a new field is the IOT and Philips being a company with high level of IOT experience (of connected nature through sensors) can develop new markets for healthcare.
8 Steps to Modern Service Management
8 Steps to Modern Service Management
ITSM as we know it is dead. SaaS helped kill it, and CIOs should be thankful. Hereís what comes next.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 20, 2014
CIOs need people who know the ins and outs of cloud software stacks and security, and, most of all, can break through cultural resistance.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.