Broadband video and TV services should increase from less than half of all data revenues last year to about 85% of the total in four years, IDC says.
The number of U.S. cell phone subscribers is expected to increase more than threefold over the next four years, contributing a significant amount of revenue that carriers derive from data services, a market research firm said Tuesday.
The number of subscribers is projected to reach 24 million by 2010 from about 7 million this year, International Data Corp. said.
Even though only 10 percent of all U.S. subscribers are expected to pay for mobile video and television content and services, they are expected to become significant contributors to the average revenue per user (ARPU) carriers derive from the data networks, IDC said. The adoption rate assumes carriers meet quality expectations and price the services appropriately.
"Broadband adoption of video/TV services is emerging as the cornerstone of growth in this market," IDC research manager Lewis Ward said in a statement.
Broadband video/TV services should increase from less than half of all data revenues last year to about 85 percent of the total in four years, IDC said. A consumer survey suggests that a mix of on-demand clips and live streaming content are the most appealing.
5 Top Federal Initiatives For 2015As InformationWeek Government readers were busy firming up their fiscal year 2015 budgets, we asked them to rate more than 30 IT initiatives in terms of importance and current leadership focus. No surprise, among more than 30 options, security is No. 1. After that, things get less predictable.