NRF Big Show 2014 serves up a wealth of advice for retail tech leaders looking to embrace digital commerce, adopt a mobile-first strategy, and take advantage of big data.
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Centralize analytics teams SAS research presented at the Big Show reveals that the trend is clearly moving toward centralized analytics teams. As the stats in the inset above show, 48% of retail analytics teams are centralized, 28% are decentralized, and 18% are hybrids. Centralized teams can address myriad problems across an organization, making the most of consistent, shared datasets as well as internal expertise. Analytics teams that once reported to marketing alone are increasingly reporting to chief strategy officers who oversee marketing, public relations, investor relations, and product and corporate strategy, says SAS.
The centralized approach isn't right for every organization. A hybrid approach, for example, can blend in the advantages of being embedded in a business, but the scarcity of analytics talent increasingly calls for a centralized team.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.