10 Tips: Tap Consumer Sentiment On Social Networks
Facebook and Twitter can serve as real-time consumer focus groups, but watch out for 'channel biases' and think beyond your brand. Follow these 10 pointers for effective use of sentiment analysis technologies.
5 of 11
Mass media like TV, radio, and newspapers can help you reach the masses (if you have the budget, that is), but social media can help you reach targeted influencers. The American Red Cross knows that recommendations from friends and relatives (including those posted on social networks) have more influence on donations than ads or fundraising campaigns. By mixing network analysis (who is influencing whom) with sentiment analysis (insight into what they're saying), companies can reach the most important influencers. You can use services such as Klout or built-in features available with some sentiment analysis platforms to figure out who the social network influencers are for a particular topic or industry.
In some cases social channels can approach TV reach if an influencer happens to be a celebrity. If actor Ashton Kutcher tweeted about giving blood, for instance, he'd be instantly telling his more than 11 million followers about his good (or bad) experience.
The Agile ArchiveWhen it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
2014 Analytics, BI, and Information Management SurveyITís tried for years to simplify data analytics and business intelligence efforts. Have visual analysis tools and Hadoop and NoSQL databases helped? Respondents to our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey have a mixed outlook.