Software // Information Management
News
3/27/2012
11:32 AM
Doug Henschen
Doug Henschen
Slideshows
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

Big Data Talent War: 10 Analytics Job Trends

A gap is emerging among data-savvy professionals, with big-data-analysis and predictive skills trumping routine business-intelligence and information-management talents.
Previous
1 of 12
Next


10 Career-Changing Analytics And Big-Data Job Trends
There's a war on to attract and retain business intelligence (BI) and information management (IM) professionals. That much is clear from the BI, analytics, and IM version of our annual InformationWeek IT Salary Survey, Big Data Widens Analytic Talent Gap.

For years, our salary surveys have reported BI and IM professionals to be at or near the top of the IT salary spectrum. Results are much the same in our 2012 survey, though the gap between management and staff salaries has widened. The median BI staff base salary is $90,000, up from $85,000 in 2011. The median BI management salary is $119,000, up from $110,000 last year. Data integration/data warehousing salaries are even higher, at $97,000 for staff and $120,000 for managers, compared with 2011 salaries of $98,000 and $118,000, respectively.

The median looks nice, but who's at the top of the pay scale? The big push is to find people who can tell the CEO what's going to happen next, not what happened last week or last month. And with that demand, a generation gap is emerging within BI and information management workforce, says Stacy Blanchard, an executive at Accenture Analytics, a 20,000-plus-employee unit of the management consulting and technology services firm of the same name.

The next generation is driving forward-looking, predictive insights. "They're typically statisticians who are deep into data modeling, they're close to the technology, and they know the right algorithms to use with the data available," says Blanchard.

As available data grows in volume and variety, and gains in velocity, the top-dollar jobs go to those IM professionals who know how to use emerging big-data platforms such as Hadoop and NoSQL databases. They're helping organizations to put more and more information to work to provide deeper insights and more accurate predictive models, and that's leading to efficiencies and new services across industries and the public sector.

Manufacturers are studying demand data and supply chain information to cut product-development lead times and improve manufacturing and supply chain efficiencies. Procter & Gamble, for example, tells InformationWeek it's in the process of quadrupling its analytics expertise to help deliver data-driven decision-making dashboards to nearly 60,000 employees. Internet-based firms like AOL, comScore, and eHarmony are using clickstream and mobile big-data analyses to deliver valuable personalization and targeting services used to find best-fit customers, marketing partners, and potential mates.

Retailers from Starbucks to Walmart use data-intensive analyses to improve stocking, product selection, and pricing. Healthcare providers like Johns Hopkins and drug researchers like Harvard Medical School spot patterns in clinical data to improve diagnoses, treatments, and patient outcomes.

In short, businesses and government agencies are putting their faith in data-driven decisions, and that's increasing demand for analytics and information management expertise.

Previous
1 of 12
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
dbell947
50%
50%
dbell947,
User Rank: Apprentice
4/15/2013 | 5:40:05 PM
re: Big Data Talent War: 10 Analytics Job Trends
Very interesting. My shop is definitely bucking the trend of the offshoring of "back office low level" projects. Virtually all our staffers with Big Data or advanced programming/ statistics/ app dev skills are being discouraged from applying those skills in favor of manual report generation/ extract generation/ and low level data cleaning clerk typist duties. All the more complicated (or interesting) projects are outsourced or contacted out. This appears to be used to justify low pay scales (i.e., help desk pay for BI) in lieu of paying more for higher talent. The strategy is to outsouce the big ticket talent to show how cheap such skills are in order to reduce pay scales for such talent. Then, reduce the pay skills and work environment for all. So far that has worked in that many higher skilled staff have either quit or are looking at working elsewhere. What we have left are staffers who know nothing about fundamental data structures, algorithms, OOD, statistical mechanics, etc. Most are, at best, hack programmers in SQL and as much Java as one community college course can teach. Definitely degenerates the workplace environment and lowers the paycheck values.

Wonder if this is true of other shops?
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
3/28/2012 | 9:40:33 PM
re: Big Data Talent War: 10 Analytics Job Trends
Editors note: the following comment was received by e-mail and posted here on his behalf:

Great piece, Doug. In our work with manufacturers, equipment data in time series format is ever increasing and the move toward what we call GǣIndustrial Big DataGǥ is the trend. With better analytics, manufacturers are saving data at higher fidelity so time series signals from equipment can be gigabytes a day per equipment type. Trying to analyze this data over time when there are terabytes of data presents real challenges. Thanks for bringing Industrial Big Data to everyoneGs attention.

Brian Courtney
General Manager, Operations Data Management
GE Intelligent Platforms
The Agile Archive
The Agile Archive
When it comes to managing data, dont look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.