Software // Information Management
News
1/26/2006
07:55 PM
Connect Directly
RSS
E-Mail
50%
50%

Marketers Mostly Happy with Their Web Analytics Packages

Survey: 62% of respondents would recommend their web analytics package to peers.

With continuing rapid growth in online marketing, marketers have realized the importance of web analytics in identifying opportunities to increase revenues.

However, marketers have not always been happy with their web analytics packages. Knexus Community, a leading corporate digital business network whose members include BT, Diageo, Honda, O2, RBS and Shell, recently conducted research on web analytics packages that revealed 70% of respondents have changed their web analytics package over the last two years. For most companies, the objective has been to obtain a more powerful web analytics tool.

The research also revealed that good and fast reporting, real time data and user friendliness are the three main advantages of today’s web analytics packages, accounting for 62% of all advantages cited.

Marketers are fairly happy with their current web analytics packages, so much so that 62% of respondents would be happy to recommend their current web analytics package to their peers.

It seems that marketers have become much savvier in the past two years in deciding what their web analytics requirements are. Not only are marketers communicating with clarity what they want from their web analytics packages, they are embracing technology to optimize digital campaigns even further.

Comment  | 
Print  | 
More Insights
The Agile Archive
The Agile Archive
When it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 27, 2014
Who wins in cloud price wars? Short answer: not IT. Enterprises don't want bare-bones IaaS. Providers must focus on support, not undercutting rivals.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.