What exactly do you mean by the term "pervasive BI?"
Stephen Brobst, Teradata
So you're talking about pushing information down in the organization to people who currently don't have access today.
Brobst: It may be a push, but sometimes it's a pull and it's providing that pull capability throughout the organization all the way to the front lines and to the extended virtual organization. So both push and pull models work. The point is the accessibility to the data is throughout the enterprise and beyond the enterprise.
The terms "active data warehousing," "dynamic data warehousing," and "operational BI" have been bandied about in recent years. How do these relate?
Jeff Bedell, MicroStrategy
Markarian: I like "pervasive" because you can apply it in many different contexts. Jeff [Bedell] applies it in terms of fanning out information to all different levels of the hierarchy. Informatica thinks about covering all sources of information in an enterprise and then pervading all the inner sources.
Brobst: Teradata sees pervasive BI as encompassing both strategic intelligence and operational intelligence. Thinking about it as an umbrella as Jeff [Bedell] described it is right on.
Could one of you explain what needs to change with our conception of BI?
Bedell: People over-simplify operational BI. When we see examples, a lot of operational BI is just a presentment of operational data, which really is more operational reporting. People need to recognize that to make smarter decisions, we need to inject things like predictive analytics into the data stream — not just show the numbers but actually have intelligence as part of the numbers that are coming across to make tactical decisions as well as strategic decisions. There is a cultural mindset that BI has to be extended into operational processes, and that's tangibly different than just showing the operational data in an operational process or in a thin layer of reporting on top of existing operational systems.
Brobst: Right. The key point is that you have to have what I'll call decisioning services to broaden that [intelligence] throughout the enterprise. This is more than just presenting operational data. Pervasive BI is more than just a dashboard; it's about integrating information into processes through a broad spectrum of decisioning services.
James Markarian, Informatica