Google's new social network keeps changing and growing. Check out recent improvements and expert advice for Google+ users.
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Google's social network, Google+, launched as a field test about a month ago to surprising acclaim. Over 20 million people have joined Google+, through invitations sent by friends admitted to prior testing of the service and by Google employees. Compared to Facebook's 750 million users, Google+ hardly seems worth mentioning at the moment. But in time, it appears destined to become a serious contender.
Already, Google+ is referring more traffic than better established social sites. According to Net Applications, Google+ sends more visitors to websites than Del.icio.us, Flickr, and Mashable.
To sustain its rapid rise, Google's engineers have been working feverishly to address problems that have arisen and to deploy additional features. Google+ is now open to any individual with a Google Account. Businesses will have to wait until Google opens the service to organizations.
Google recently introduced a What's New? page to help describe the changing face of Google+. What follows is a list of 10 improvements and tips, as documented by Google engineers Matt Wadell and Matt Cutts, and various Google+ users.
The What's New? page doesn't detail every change, but it's a convenient way to keep up with important updates. If you have to keep up with every alteration that Google publicly acknowledges, your best bet is to start following every Google employee you can find on Google+.
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.