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12/30/2013
09:06 AM
Kristin Burnham
Kristin Burnham
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7 Facebook Wishes For 2014

Facebook botched some changes in 2013, but what will next year bring? Here's our wish list.
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Laurianne
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Laurianne,
User Rank: Author
12/30/2013 | 10:34:58 AM
Your Facebook Gripes?
I like the news feed filter and "read later" options that you propose. What did we miss, readers? What are your wishes for FB in 2014? What is driving you crazy on FB right now?
tbeard554
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tbeard554,
User Rank: Apprentice
12/30/2013 | 12:24:45 PM
Re: Your Facebook Gripes?
2 things:

Android app only sorts in 'Top News' (i.e.; ADS) sequence.  This means REAL posts are NEVER seen.

Why can't we have a 'go-to' a specific time feature?   As in, 'go to posts starting at 2:00pm yesterday'?

I often start to look at posts, then have to go do something else, and of course, the app resets to the BEGINNING of the news feed, so I have to scroll through a bunch of stuff to get back to where I was.

The 'read later' option is also a great idea.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
1/2/2014 | 9:31:11 AM
Re: Your Facebook Gripes?
@tbeard554 -- A search-by-time feature is a good idea. Or at least something along the lines of "last read" that would take you back to where you left off the last time you logged on. Of course, it's probably unlikely that Facebook would add such a feature since it's focusing so much now on current content. But we can hope!
talkingfinger
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talkingfinger,
User Rank: Apprentice
12/30/2013 | 1:19:32 PM
Re: Your Facebook Gripes?
I love Facebook. I have used it since 2007 personally, and have built a social media agency around it (at first years ago...when it was the main player...now of course it is just one of dozens of social networks that are utilized for business). 

Facebook is killing themselves with businesses of small and medium size: the very businesses they should have embraced for the long haul. Shrinking organic Reach with pay-per ads and Boosted Posts becoming the only means to survive for most. 

As an admin of over 140 Pages, and a top social agency in Connecticut, we talk to a LOT of businesses using social media. They are continually becoming upset with Facebook and moving away to other social networks. 

When they see organic Reach, something they have spent in some cases hundreds to many thousands of hours to create, and ad dollars in various increments wasted for "more more more" with diminishing returns...they are getting annoyed. Posts now that used to Reach 1000's are barely making three digits. Even with paying for them, even with spectacular well thought out content that has been successful for them...they are losing their audience...rather the audience is being stripped away...little by little. 

Everyone is fine with paying a little here and there. It is understandable. But to take fans AWAY by forcing a business to pay to re-engage them after years of work is a slap in the face.

Facebook better smarten up. They lost the youth, they will start losing businesses in droves, and soon their audience will be people not willing to pay ANYTHING to stay connected.
danielcawrey
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danielcawrey,
User Rank: Ninja
1/1/2014 | 10:56:16 AM
Re: Your Facebook Gripes?
I think that Facebook is wary of adding a slew of configurable features and settings, a la what Microsoft has done for year. Facebook isn't shipping a product that requires paying for a license, so I think that influences these things some.

I'm not a big of fan of Facebook as a whole, I feel like it's just another necessary evil.

Kind of like Microooft. 
Social is a Business Imperative
Social is a Business Imperative
The use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
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