Software // Social
05:17 PM
Connect Directly

Jive Facebook Connector Links Business Fans, Customers

Jive's software cross-posts comments between a company's website and its Facebook page.

14 Leading Social CRM Applications
Slideshow: 14 Leading Social CRM Applications
(click image for larger view and for slideshow)
Jive Software is deepening its Facebook integration with this week's release of the Jive Facebook Connector, which lets fans of a Facebook page talk with members of a community on another website.

"The core concept is we wanted to expose bi-directionally branded conversations from a company's community website on Facebook, and vice versa," Adam Mertz, senior product marketing manager at Jive, said in an interview.

Facebook Connector is an add-on to the core Jive user engagement platform. Jive users who offer their customers a Web community for discussions and support can now add that same functionality to their Facebook business pages. The Jive community content is displayed as a separate tab, rather than integrating directly with The Wall, Facebook's native method for ad hoc communication. However, it is possible to recommend or like an item and have a link to it displayed in your activity stream.

By plugging its own user interface into a Facebook tab, Jive also ensures that all the same interactive capabilities are available to both Facebook users and website users. Conversations started in Facebook can continue in the community on a company's website, or bounce back and forth between the two. Members of the two communities can also converse with each other without necessarily having an account on the other system.

Ultimately, all of the content is published to the company's website, and that's particularly important to companies using community-generated content as part of a search engine optimization strategy, Mertz said. "Conversations that start on Facebook on the wall are not searchable by Google because Facebook uses no-follow links," meaning that posts are specifically tagged as content that should not be indexed, he said.

Facebook Connector hasn't shown up yet on Jive's own Facebook page, but Mertz said Jive is in the process of retooling that page in conjunction with the upcoming release of Jive version 5.0. But the Facebook Connector is available now, independent of the 5.0 release.

Jive customers interested in using this utility include NetApp, the storage appliance company. "Jive is offering the perfect solution to a problem we've been actively trying to solve--the ability to connect our Facebook communities to our customer community, built on Jive," John Summers, online community manager at NetApp said in a statement.

Businesses have myriad technology options for pulling together people and ideas. But getting it right still isn't easy. Also in the new all-digital issue of InformationWeek SMB: A UC champion's survival guide. Download it now. (Free registration required.)

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Social is a Business Imperative
Social is a Business Imperative
The use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of September 25, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.