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6/5/2014
09:06 AM
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LinkedIn Tips: 5 New Ways To Stand Out

LinkedIn added features for paid users, including a redesigned profile, a keyword optimization tool, and more prominent search placement. Here's a deeper look, plus details on a new paid account option.
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Joe Stanganelli
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Joe Stanganelli,
User Rank: Ninja
6/16/2014 | 8:28:49 PM
Re: Deeply flawed and thoroughly idiotic
...And it works!!!
Kristin Burnham
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Kristin Burnham,
User Rank: Author
6/16/2014 | 3:28:23 PM
Re: Deeply flawed and thoroughly idiotic
Wow. Anything to grab someone's attention...
Joe Stanganelli
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Joe Stanganelli,
User Rank: Ninja
6/14/2014 | 6:07:57 AM
Re: Deeply flawed and thoroughly idiotic
People are fundamentally lazy and self-absorbed.

One interesting job-hunting tactic I've heard about being used successfully in the marketing field: buying Google ads based on the keywords of the names of the CEOs and hiring managers you want to target, then linking those ads to personalized cover letters/intros/resumes.

Because people -- especially in marketing -- like to do ego searches of themselves on Google.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Ninja
6/14/2014 | 6:05:07 AM
Re: 5 new ways to find new job
@Kristin: I wouldn't say "resistance."  People are either willing and able to help you or need your services, or not.  I'm not being a jerk about it.  And I'm not one of those "open connectors" who'll just connect with anyone even though I know nothing about them.

Plus, sometimes things just fall into place.  You have a conversation with somebody, "Hey, it just so happens I do that," and it goes from there.

The primary usefulness of LinkedIn, for me, is allowing me to connect with people who would be otherwise uncomfortable connecting with me on Facebook (or vice versa), while also allowing me to maintain an additional social presence.  For me, LinkedIn is useful, but largely redundant with FB and Twitter.  But that's okay, because breadth can be helpful.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
6/11/2014 | 3:29:37 PM
Re: 5 new ways to find new job
When you sought new work and clients through Facebook, did you ever encounter resistance from the people you connected with? How did your experiences using both LinkedIn and Facebook differ from each other?
asksqn
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asksqn,
User Rank: Ninja
6/10/2014 | 4:13:58 AM
Deeply flawed and thoroughly idiotic
Because paying for placement of the user's CV in front of the approrpriate eyeballs is what counts, don'tcha know.  Cos. don't actually want the right candidate with requisite knowledge, skill sets, abilities & education, just deep pockets to pay LinkedIn.  
Justin Belmont
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Justin Belmont,
User Rank: Apprentice
6/8/2014 | 4:29:03 PM
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Interesting article, Kristin. LinkedIn is a really powerful professional tool. We at www.ProseMedia.com use LinkedIn for a lot of different purposes, and hopefully these new features will greatly increase the its effectiveness in social media. Thanks for sharing!
danielcawrey
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danielcawrey,
User Rank: Ninja
6/8/2014 | 2:36:19 PM
Re: 5 new ways to find new job
LinkedIn is vastly different from its competitors in Twitter and Facebook. As such, it's not surprise that they are starting to differentiate heavily between its free and paid products. 

LinkedIn has a much smaller userbase, but it's important to keep in mind that this particular userbase is happy to pay for premium features. That's exactly what we're seeing here. 
jgherbert
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jgherbert,
User Rank: Ninja
6/7/2014 | 12:23:16 PM
Re: Maybe it's just me, but...
*smiles* Yeah, it can feel like that's the best option sometimes :)

I don't care much for pictures, but the keyword tweaking was interesting. Of course, by offering this kind of help, more people start using those keywords, this weaking their power in searches. Kind of a circular thing really.

Either way, LinkedIn has developed a lot since it was first just an overgrown contact book, and the activity stream is kind of nice, along with seeing how your own posts are read and shared. I tend to use LinkedIn as a first port of call when I'm going to interview somebody for a job. It's also tremendously useful for keeping in touch with people after they change jobs.

Regarding Facebook, I guess if I maintained a "professional" Facebook profile, perhaps I might find work there, but I keep Facebook pretty much entirely personal; I have no work colleagues friended, for example.
Joe Stanganelli
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50%
Joe Stanganelli,
User Rank: Ninja
6/7/2014 | 7:38:29 AM
Re: Maybe it's just me, but...
I filter most of my social network email, so it all goes into folders that I can just ignore.
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