Strategic CIO // Digital Business
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4/3/2014
09:06 AM
Nigel Fenwick
Nigel Fenwick
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Digital Business: The Bolt-On Strategy Doesn't Work

Attaching new mobile apps or websites to a business does not make you digital. Immerse your products into the customer's ecosystem.

The linear value chain has been replaced by dynamic ecosystems of value.(Source: Forrester)
The linear value chain has been replaced by dynamic ecosystems of value.
(Source: Forrester)

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NFENWICK3025
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NFENWICK3025,
User Rank: Apprentice
4/11/2014 | 4:11:11 PM
Re: Digital Business vs. Social Business
Social Business initiatives tend to drive greater awareness of customer experience and greater engagement of employees, but these initiatives don't get at the heart of the transformation that needs to take place. Companies need to use digital to create new sources of value for customers. Social drives engagement but dies not transform the value creation within customer ecosystems of value.
SusanO624
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SusanO624,
User Rank: Apprentice
4/4/2014 | 11:46:20 AM
Bringing it all together

One of the best ways to understand how apps and data sources fit into the enterprise is to look at the uses of data. There is a lot of information the average enterprise but not all of that information is accessible to users, managers or executives and that lack of access can mean that decisions are made using incomplete, out of date or inaccurate information. 

 

While the ideal enterprise might support seamless data collection and connections among all the old silo systems, applications, databases and data sources, it isn't practical to assume that an organization can successfully build and maintain such an environment without the old 'mine is the best' mentality eroding the homeostatic environs the company established. New executives, new team leaders, new IT management...all of these people can have an impact on the products and services that comprise the enterprise IT environment. 

 

At ElegantJ BI we find that it is simpler and more practical to offer clients business intelligence that lets them combine and analyze information, build reports and support disparate applications, add-ons, upgrades,  systems, migrations and changes with the kind of independence that frees the enterprise to manage its business and get the right information to the right people without having to mediate, negotiate or look for new products. 

 

<href="http://www.elegantjbi.com/why-business-intelligence-better/business-intelligence-architecture.htm" title=" Business Intelligence">Business Intelligence</a>
David F. Carr
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David F. Carr,
User Rank: Author
4/3/2014 | 11:00:37 AM
Digital Business vs. Social Business
Are the organizations that bought into the concepts of social business, as promoted by Salesforce.com, Jive, and E2.0 evangelists, any further along toward the digital business vision you describe? The point was supposed to be to make organizations more agile and more networked, but how much of that rhetoric is reality?
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
4/3/2014 | 10:07:14 AM
Get in the customer's digital headspace
Great reminder here that companies in 2014 can't sell to the customer from the outside. They have to immerse themselves in the digital -- mostly mobile -- customer experience. The Walgreens camera phone printing example sums it up. Personally, I've experienced how CVS also does this with coupon and prescription alerts and activations from the company's mobile app. CVS became part of my digital ecosystem very effectively without me really noticing.
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