Strategic CIO // Digital Business
Commentary
11/15/2013
05:02 PM
Rob Preston
Rob Preston
Commentary
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Welcome To The New InformationWeek

We're leaving behind the old, one-way publishing model of business technology journalism and pioneering an approach that emphasizes community and true multiway discourse.

Thanks to digital innovation, our media industry has gone through a generation's worth of upheaval during the last five years. We bet your industry has too. Don't get too comfortable: The pace of change is only accelerating.

As digital technologies enhance products, change customer consumption habits, disintermediate supply-chain players, help buyers and sellers make more informed, data-based decisions, and otherwise overturn the status quo, every company is (or should be) sweating who its next disruptive competitors will be.

Which competitor is FedEx most worried about? UPS, of course, but it's keeping a much closer eye these days on one of its biggest partners, Amazon.com, as Amazon becomes more of a business services and logistics provider. And guess who just beat out old nobody-got-fired-for-choosing-IBM for a prized CIA cloud computing contract? Amazon.

Cablevision CEO James Dolan, in an interview with The Wall Street Journal in August, conceded that "there could come a day" when the company stops offering TV service, as more and more viewers go straight to the Web (Netflix, Hulu, even YouTube) for their favorite programs. Just a year or two ago, it would have been unthinkable for the chief of a cable TV company to make such an admission.

Ford, GM, and other automakers are first and foremost manufacturers, but they increasingly view themselves as software companies, as they differentiate themselves not only on horsepower, design, and dependability, but also on the entertainment, location, safety, and other digitally delivered extras they pack into their vehicles. Five years ago, which car companies would have considered Google to be a potential competitor? Yet Google's masterfully instrumented self-driving prototype car now has them sitting up. In a 2011 TV commercial for the new Dodge Charger, a dour narrator intones: "Hands-free driving, cars that park themselves, an unmanned car driven by a search-engine company. We've seen that movie. It ends with robots harvesting our bodies for energy." We think Dodge protests too much.

Rather than sit back and let the digital economy disrupt us (thank you, sir, may I have another!), we at InformationWeek have decided to do the disrupting. Today, we're officially relaunching InformationWeek.com on a brand new online platform, with a fresh design and new content-sharing tools, all optimized to promote discussion among editors, IT professionals, and other thought leaders. Our content is now organized around nine core communities, from Strategic CIO, with its IT leadership coverage, to technology communities such as Big Data, Cloud, Security, and Infrastructure, to our two industry communities, Government and Healthcare.

We're leaving behind the old, one-way publishing model of business technology journalism and pioneering an approach that emphasizes true multiway discourse. The new InformationWeek.com is a place where IT pros won't just come to read stories and consume other forms of content; it's also where they will gather to engage with our editors and with one another to share knowledge, ideas, opinions, and best practices.

Those community members include CIOs, CTOs, IT VPs, and managers, and we've enlisted literally hundreds of them to write for our remodeled site and interact with other community members. Among them: John Halamka, CIO, Beth Israel Deaconess Medical Center; Linda Cureton, former CIO, NASA; Imre Kabai, enterprise architect, Stanford Hospital and Clinics; Jonathan Feldman, CIO, Asheville, N.C., Jim Ditmore, senior VP of IT infrastructure and operations, Allstate; Howard Anderson, Yankee Group founder and MIT professor; Mike Altendorf, CIO, Do It Best Corp.; Douglas Stone, senior VP of innovation, Maddock Douglas; Larry Stofko, executive VP, The Innovation Institute; Keith Fowlkes, CIO, Centre College; Robert Atkinson, president, Information Technology and Innovation Foundation; Mark E. Johnson, professor of statistics, University of Central Florida, Orlando; and Randy Bias, CTO, Cloudscaling.

We're looking for even more contributors, so if you're in an IT leadership or management position -- and have something bold or insightful to say -- drop us a line.

Among the new and enhanced features on InformationWeek.com are live audio chats we're lining up with CIOs and other guests; a "Steal This Slide" section that lets IT pros grab PowerPoint slides, based on InformationWeek's market-leading research, to use in their own presentations; and "IT Resume Revamp," a recurring series where a recruiter will remake actual IT pros' resumes.

You'll also find an easier-to-use commenting system (our old one could be a dog); an "Editors' Choice" section, where we'll play up insightful and provocative comments from community members; and a "responsive" design that automatically resizes stories and other content to fit your tablet or smartphone.

At a time when the word "community" has lost all meaning because of overuse, we're walking the walk. Welcome to the new community-driven InformationWeek. Let us know what you think, and what we can do better. And thank you for continuing to be a loyal reader and engaged community member.

Play this video clip to hear more about our new approach:

 

 

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sfreeves
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sfreeves,
User Rank: Apprentice
11/18/2013 | 10:32:56 AM
Job Well Done!
The changes made are fantastic! The changes made were certainly in the right way of the ever changing world we live in!  I am looking forward to the growth of the IW!
David F. Carr
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David F. Carr,
User Rank: Author
11/18/2013 | 9:27:24 AM
Re: just awful
There are trade-offs to everything, but we know from experience with other UBM sites that this design makes it easier for readers to register and comment, and it tends to drive up the volume and quality of the conversation. The link showing where to comment certainly isn't hidden, although it may not be where you were looking for it previously.

I do think your point about not being able to see the article while you're commenting on it is a good one, and maybe that can be addressed as we refine the site.

I hadn't tried copying and pasting from Word, so I'm going to try it now, below to see if I have the same problem you reported with HTML gone wild.

Follow David F. Carr on Twitter @davidfcarr or Google+. He is the author of Social Collaboration For Dummies (October 2013).

Looks like it worked.
David F. Carr
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David F. Carr,
User Rank: Author
11/18/2013 | 9:19:35 AM
Re: Nice Revamp But...
The developers were targeting a responsive design that should adapt for display on mobile devices, so specific feedback on what needs to be improved will be important and welcome.
Alison_Diana
IW Pick
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Alison_Diana,
User Rank: Author
11/18/2013 | 8:54:05 AM
Fantastic!
This is great! Love the new interactive, user-generated feel of IW. Look forward to being a regular visitor and commenter!
Jamescon
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Jamescon,
User Rank: Moderator
11/18/2013 | 8:06:49 AM
Congrats
@Rob. Great job. I look forward to seeing the IWeek community grow and thrive.
Ray@LR
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Ray@LR,
User Rank: Apprentice
11/18/2013 | 5:35:41 AM
Great job on the revamp
I haven't tried the mobile app yet but I think this is a great revamp, making it easier to find and read/watch/digest content of interest. I particularly like 'Steal Our Slides' - a great resource and it made me laugh.

Great job - well done!
mpardi949
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mpardi949,
User Rank: Apprentice
11/18/2013 | 4:11:45 AM
Love the new site
Congrats on the new site.  Looks and reads great!
asksqn
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asksqn,
User Rank: Ninja
11/17/2013 | 4:19:06 PM
Nice Revamp But...
Works nicely on Windows based OS w/a traditional browser. On an Android-based mobile device or w/Safari, not so much, which is surprising for this publication since mobile device web access is the new sheriff in town.
DavidLawrence2
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DavidLawrence2,
User Rank: Apprentice
11/16/2013 | 6:23:39 PM
Great site and approach
The new site is fabulous and I am looking forward to the quality of conversations on this site. Technology is the key driver for two-way conversations like this and is thus highly appropriate for a technology site!
Ellis Booker
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Ellis Booker,
User Rank: Strategist
11/16/2013 | 5:40:01 PM
Congrats on the relaunch!
Rob,

Web site relaunches are NO fun--I've been through a few myself over the years--and it seems you guys are managing this one smoothly. Bravo! 

I'm especially pleased to see how much attention the new site is giving to the "community" aspect around comments and so forth. That strategy is exactly right. Making it easier for readers to interact with IWeek--and each other--is vital. 

Looking forward to many informative stories and conversations. 

E>



P.S. One request: Spellchecker in the front-end comments editor! (If yours truly can launch a personal Joomla site with this feature, I'm certain UBM's crackerjack team can too.) You know, some poor bastards can't speel worthe a dyme and need all the help we can get.
<<   <   Page 2 / 3   >   >>
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