Still, overall tech spending edged up slightly, and the future looks bright: 32% say 10% or more of the total organizational operating budget is allocated to IT, up from 30%, and 28% will see increases of 5% or more for 2014 compared with 33% staying flat. We'll explore how to make the best use of financial resources and work effectively with the business.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.