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5/22/2014
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Cisco IoE: When Will Its Time Come?

Cisco execs say their grand vision of the Internet of Everything is taking shape in new products and services. But some analysts and customers still find the picture fuzzy.

that integrated products entail lower operating costs than white box concoctions and provide better future-proofing as IoE scenarios create more complex demands. Connected retail stores will produce ten times the data that virtual stores do, he added. Such stores might employ heat maps, video and gesture recognition, and other tools to discern buying patterns, make better decisions, and offer targeted deals to customers.

"[But] 95% of that data will never leave the store, nor should it," he asserted, adding that an architecture with fog decision-making can handle this complexity. "If you combine the physical store and the virtual store, it becomes even more important how you do the connections."

Still, Chambers said, customers don't want vendor lock-in, and he pointed to the flexibility IT can employ thanks to Cisco's growing list of open APIs. "Our goal is to be the primary player, and if you're proprietary, they're not going to let you do that." Speaking specifically of SDN, he said, "You've got to be able to have an open system, and the ability to add value … We're going to implement it better than anybody else, and I think we're going to lead it. We'll be able to scale it."

While SDN plays a role in IoE enablement, Intercloud will truly bring the concept to life, said Cisco President Rob Lloyd.

Cisco president Rob Lloyd, left, and CEO John Chambers, right
Cisco president Rob Lloyd, left, and CEO John Chambers, right

Announced earlier this year, Intercloud is a federation of partner datacenters, built on OpenStack and infused with Cisco's ACI programmability. The concept could make apps and services easier to scale, and more intriguingly, provide a global pipeline for IoE data. Working with APIs, IT can direct data from devices into the Intercloud, which will identity the data source, assign it to the proper repository, and apply real-time analytics.

Lloyd said self-driving and semi-autonomous cars demonstrate why different clouds will need to communicate in an IoE world. By making vehicles on the road aware of one another, manufacturers can minimize accidents -- but they'll also need to allow their products to interface with those of competitors.

"The basic premise is, the cloud will need to be a connection of all clouds," said Lloyd. "The service, delivery of applications, and programmable events that will need to be interpreted will involve everybody's cloud."

That's where Intercloud comes in. "The APIs we set up in each area will allow for moving workloads between them," Lloyd said, explaining that because Intercloud is hypervisor-agnostic, an application written on vSphere could be easily moved to, say, Amazon.

Lloyd likened Intercloud to a "Star Alliance of the cloud business," with partners' individual assets pooled for communal benefit. Service providers extend their reach, Cisco expands delivery of SaaS products such as WebEx and Meraki, data automatically moves where it needs to, and everyone wins -- at least in theory.

Even as Cisco's portfolio makes IoE more viable, the company, and IoT proponents in general, face rampant security concerns. To many customers, the threat comes not just from hackers, but also from corporations and governments.

Cisco handles these fears several ways, such as with products that automate the network's detection and mitigation of threats. "For IoE to take off, we've got to have security end-to-end, more than firewalls and antimalware," said Chambers, referencing self-learning networks and security installed at the network edge.

Cisco VP Christopher Young said the network must provide visibility into applications and know how they are supposed to behave. He also pointed to Intercloud, stating, "Everybody plays a [security] role, [whether it's] Microsoft, AT&T, it's just at different layers."

And what about privacy? Some fear fitness bands will allow health insurers to jack rates when users don't exercise and that connected cars will notify police whenever you speed. Cisco execs counter that IoE services must be opt-in and that the user must be in control, noting that most people will abandon a service if they feel betrayed.

Concern over government surveillance, stoked by recent claims that NSA agents intercept and modify Cisco hardware, are more challenging. Cisco reps noted this week that the NSA claim remains unproved. Chambers denied sharing code with governments or facilitating NSA modifications along the supply chain. He's called on President Obama to adopt new security policies.

What do Uber, Bank of America, and Walgreens have to do with your mobile app strategy? Find out in the new Maximizing Mobility issue of InformationWeek Tech Digest.

Michael Endler joined InformationWeek as an associate editor in 2012. He previously worked in talent representation in the entertainment industry, as a freelance copywriter and photojournalist, and as a teacher. Michael earned a BA in English from Stanford University in 2005 ... View Full Bio

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Stratustician
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Stratustician,
User Rank: Ninja
5/28/2014 | 11:35:48 AM
Re: value proposition
Great point. As the market seeks to automate a lot of the tasks that IoE aims to streamline, are the right safeguards in place to ensure that the decisions that are made are indeed the right ones.  It's like relying on a self-driving car, in some cases would the decisions made by the onboard computer to avoid a collision be better than those of a skilled driver who can understand the environmental factors that the computer might not see?  It's about weighing the risks and really figuring out what tasks should be automated, in many cases lower-risk scenarios, rather than assuming that automation is a fix for everything.
Charlie Babcock
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Charlie Babcock,
User Rank: Author
5/22/2014 | 8:30:16 PM
The Internet of Everything means...whatever you want it to.
Everyone is trying to capture the era in a phrase. Few have been as successful as a Sun was on the eve of distributed computing and the Internet: "the network is the computer." Google's cloud architect modified that into "the data center is the computer." Not bad for what a cloud data center represents. Cisco's Internet of Everything has sweep, but lacks the earlier slogan's knack for both sweep and focus.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
5/22/2014 | 4:06:28 PM
value proposition
The Internet of Things is like the wearable market in that there are a few useful scenarios but there's not much in the way of a broad, cohesive value proposition. If the question were asked thus -- do we want to take this task out of the hands of biological intelligence and put in the care of artificial intelligence? -- the conversation would end much more quickly and with fewer attempts to network that which doesn't really need to be networked.
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