Strategic CIO // IT Strategy
Commentary
6/5/2014
03:20 PM
Susan Nunziata
Susan Nunziata
Commentary
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The CIO's 2 New BFFs

Now that business is digital at its core, it's time to buddy up with the CDO and CMO.

make two important new friends in the business: the chief digital officer and the chief marketing officer.

If you're the CIO of a company with a CDO, invite that person out to lunch as soon as you're done reading this (assuming that you're not already lunch buddies). If your company doesn't have someone in the CDO role, do all you can to lead the digital charge before it appoints someone else. Tanya Cordrey, CDO for London-based Guardian News & Media, participated in the CIO Symposium session with Westerman. She said her role on the executive team is meant to be "that little bit of grit in the oyster to make sure we never lose our emphasis on moving forward."

According to Cordrey:

Our approach to digital transformation was dropping a pebble in a pond, and that pebble was the formation of my team. We are building a world-class digital team that would not look out of place at Google or in Silicon Valley. Building out those disciplines was a very clear signal to the rest of the organization that we were going to move forward, and that we had a critical mass of people who were going to drive that transformation forward. Everybody who works at the Guardian has to be digital.

F. Thaddeus Arroyo, CIO of AT&T Services, who also spoke during the session, got out ahead of the CDO trend. The corporate-wide CDO at AT&T Services reports to him. If your CDO reports directly to the CEO, it's even more critical that you become allies.

Outside of IT, the most digital savvy part of your organization is likely your marketing department. Its members have been working on customer-facing digital initiatives for years, either with or without the CIO's involvement.

Advising CIOs to befriend the CMO isn’t a new concept, but it's easier said than done. Plenty of cultural barriers remain. The two organizations are still jostling for technology budgets.

Arroyo takes a different approach to the budget conundrum. "I like to look at every budget as a digital budget," he said. "As you're using digital technologies to enhance the top line, you can afford to drive incremental investment. As you make those cases, and you're facing disruption in your industry, many of your technology budgets will continue to grow as long as you can prove business value."

Added Westerman: "The great CIOs are not only about spending IT money well. They're good at helping the business spend money well. The better you get at managing technology, the more appetite the organization has for spending on technology, because they see the results."

Who are your best friends at your enterprise? Have you faced hurdles in working with the CMO and marketing department? Does your company have a CDO, or do you think it needs one? Tell us in the comments section below.

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Susan Nunziata works closely with the site's content team and contributors to guide topics, direct strategies, and pursue new ideas, all in the interest of sharing practicable insights with our community. Nunziata was most recently Director of Editorial for ... View Full Bio
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batye
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batye,
User Rank: Ninja
8/16/2014 | 8:45:45 PM
Re: CDO turf
yes, agree :), as everyone wants best employees
WaqasAltaf
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WaqasAltaf,
User Rank: Ninja
8/16/2014 | 10:54:33 AM
Re: CDO turf
Batye, well not all companies' boards are ignorant about human resources side of the company. They want staff that is competant and willing to learn new stuff. A staff that expects diverse learning opportunities usually remains motivated.
batye
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50%
batye,
User Rank: Ninja
8/3/2014 | 12:32:48 AM
Re: CDO turf
could not agree more, sometimes I see in boardrooms everyone spend's more time talking about it... but do not do anything about it... only talk, talk, talk...
batye
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batye,
User Rank: Ninja
8/3/2014 | 12:30:29 AM
Re: CDO turf
@Ashu001 I could not agree more,interesting point/observation... as life not a book...
batye
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batye,
User Rank: Ninja
8/3/2014 | 12:29:18 AM
Re: CDO turf
yes, as a lot of the things in play... but in any case... I prefer to be prepared... or have understanding...
batye
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batye,
User Rank: Ninja
8/3/2014 | 12:27:46 AM
Re: CDO turf
yes, it like way of nature, as nothing with technology stays the same... but knowing or knowledge is power... How I see it...
WaqasAltaf
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WaqasAltaf,
User Rank: Ninja
7/31/2014 | 9:21:11 PM
Re: CDO turf
StaceyE, you are right. Ability to unlearn is even difficult that learning something in the first place and people who are able to learn that skill, higher managers are ready to offer them new roles.
WaqasAltaf
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WaqasAltaf,
User Rank: Ninja
7/31/2014 | 9:14:45 PM
Re: CDO turf
Ashish, there aren't many. However, I work for an organization where ownership has no involvement in management. All they do is attend quarterly board of governance meetings and that's it. 
Ashu001
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Ashu001,
User Rank: Ninja
7/31/2014 | 4:05:42 PM
Re: CDO turf
Waqas,

Is'nt that easier said than Done?

How many Owners have you met who have an Off-Hand Attitude?

You know just Hire a Good Professional Manager and then Step Back.

Its so so tough to get these kind of Owners.I am sure they are there but they are just hard to find in real life.

 
WaqasAltaf
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50%
WaqasAltaf,
User Rank: Ninja
7/31/2014 | 3:25:49 PM
Re: CDO turf
Ashish, true. Large corporations cannot effectively run unless they have decision makers other than the owners. Owners just need to ensure that decision makers are capable and they understand owners' objectives.
<<   <   Page 2 / 12   >   >>
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