BRAINYARDNEWS
ABOUT THE AUTHOR


David F. Carr
David F. Carr
David F. Carr is Editor of The BrainYard, the community for social business on InformationWeek.com, covering social media and the...
Read Full Bio >>
See More From This Columnist >>
SHARE



How 'Social Layer' Unites Enterprise Applications

David F. Carr | July 01, 2011
 
   
How 'Social Layer' Unites Enterprise Applications Telligent Enterprise 3.0 social networking platform promises to build on organizations' existing software, rather than replacing it.

Telligent Enterprise 3.0 social networking platform promises to build on organizations' existing software, rather than replacing it.

Telligent Enterprise 3.0 is the enterprise social network for organizations that want to add a "social layer" atop their existing software, rather than replacing it all.

"We want to show how we can help you extract even more value from your existing enterprise investments," founder and Chief Technology Officer Rob Howard said in an interview.

This week's update was specifically for Telligent's software for internal employee communities. Like its most direct competitor, Jive Software, Telligent supports both external customer communities and internal employee communities, whereas many other social software firms focus on one or the other. Telligent Enterprise and Telligent Community both run atop a common platform called Telligent Evolution.

As a former Microsoft developer who worked on the creation of the ASP.NET incarnation of Microsoft's Web development platform, Howard said he particularly stresses the need to create a software platform that other applications can be built on and integrated with, and this release furthers that vision. Earlier this year, Telligent announced integrations with Microsoft Lync and SharePoint 2010, continuing its commitment to the Microsoft platform.

Top 10 Mobile Apps For Business Collaboration
Slideshow: Top 10 Mobile Apps For Business Collaboration
(click image for larger view and for slideshow)

This puts Telligent in a class of products that can fill the gaps in SharePoint as a social platform, but without being quite as SharePoint-centric as NewsGator's SharePoint-based social software. "Our approach is that SharePoint is one of many pieces we want to integrate with, along with Active Directory and Microsoft Lync," Howard said.

Microsoft isn't the only vendor whose software Telligent wants to integrate with, but it's an important one because so many customers have made significant investments in SharePoint that they want to leverage within their social strategy, Howard said.

Howard said although the word "platform" is overused in the software industry, one of the ways Telligent is providing a platform rather than an application is by making a long-term commitment to support a set of application programming interfaces across versions. Telligent Enterprise 3.0 also provides a Template Studio and Widget Studio for customizing the user interface, and major features have been broken down into customizable components. For example, business users who want to simplify the presentation of the product's discussion forums can turn off features by customizing that widget through the studio. Customization options are accessible to Web designers working with a simple template language, rather than requiring programming, Howard said.

The Widget Studio also can be used to add features, such as integration with Facebook or other products, Howard said. However, IT also can impose limits on the available widgets and customization options, he said.

That's important because many IT departments are struggling to gain control over social software that was implemented by independently business users, as security and compliance issues arise around those applications, Howard said. "This is about providing the flexibility, while also giving the control behind the scenes."

You can't afford to keep operating without redundancy for critical systems--but business units must prioritize before IT begins implementation. Also in the new, all-digital InformationWeek SMB supplement: Avoid the direct-attached storage trap. Download it now. (Free registration required.)

COMMENTS

STAYUPDATED

Sign up to the BrainYard email newsletter

*Required field

Privacy Statement

BRAINYARDRESEARCH
The State of Community Management
The State of Community Management documents a comprehensive set of lessons learned to help define this emerging role and give you the tools to be successful in your social initiatives.
Enterprise 2.0: What, Why and How?
This paper is an introduction to Enterprise 2.0 ‐ why it is one of the most crucial concepts to understand in business today and how you can begin to take advantage of E2 in your organization.
Guide to Understanding Social CRM
This paper presents the foundational components of Social CRM and lays the groundwork required for your company to build and maintain long and valuable customer relationships.
VIDEOGALLERY
Startup DataSift's Big Data Platform
DataSift CEO Rob Bailey talks about the growth in big data, and his company's platform to ingest, manage and provide that data from social networks. He also provides a quick demonstration of the product.
Salesforce.com's Social Enterprise Approach Pushes
Salesforce.com co-Founder Parker Harris discusses why the company has moved past its Cloud 2 mantra, with acquisitions like Heroku and Radian6 enabling even tighter customer relationships for the enterprise.
March Madness And Social Networking
March Madness and pro sports hold many lessons for social network marketing. In this exclusive interview Eric Lundquist interviews sports broadcaster Butch Stearns on what social network marketing can learn from how sports teams social network
SLIDESHOWS
7 Examples: Put Gamification To Work
An increasing number and variety of business applications are integrating game mechanics, or gamification, to improve user engagement, engage new...
Get Social: 11 Management Systems That Can Help
Social media management systems can help your organization manage and measure increasingly sophisticated social strategies.
6 Social Sites Sitting On The Cutting Edge
Your company's Facebook and Twitter presence are established, but don't rest there. Consider these other social sites--some familiar, some less...