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Microsoft: Windows 8 Sales Match Early Win7 Results

Despite analyst reports suggesting a slow start for new OS, Microsoft says early sales and upgrades are strong.

Windows 8: 8 Big Benefits For SMBs
Windows 8: 8 Big Benefits For SMBs
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Windows 8 is selling at about the same rate Windows 7 did when that operating system, the best-selling in Microsoft's history, rolled out in late 2010, a Microsoft official said Tuesday.

Tami Reller, CFO of Microsoft's Windows division, said the company has sold 40 million Windows 8 licenses since it launched the OS on Oct. 26. "The 40 million is roughly in line with Windows 7," said Reller, speaking at the Credit Suisse Technology Conference, in Scottsdale, Ariz. Microsoft has previously said that it sold 60 million Windows 7 licenses during that operating system's first three months on the market.

Reller also said Windows 8 upgrades are outpacing Windows 7 upgrades that occurred during the latter's first 30 days of availability. "Windows 8 upgrade momentum is outpacing that of Windows 7," she said.

Reller's comments were surprising in that numerous market watchers have indicated that Windows 8 is off to a sluggish debut. Last week, Topeka Capital Markets analyst Brian White said that his checks of the Asian supply chain revealed that Windows 8 is off to a slow start. "Much lower than ...PC makers originally expected a few months ago," said White, in a report.

Also last week, Deutsche Bank cut its estimate for PC sales in the current quarter, due to "lackluster initial uptake of Windows 8," according to analyst Chris Whitmore.

[ Buy yourself a little holiday gift. See 8 Cool Windows 8 Apps: $8 Or Less. ]

Microsoft didn't specify what percentage of the 40 million licenses sold were from upgrades, direct sales to end users or sales to PC makers who preinstall the OS on hardware, some of which may still be sitting on store shelves or in warehouses.

Reller seemed to suggest that Microsoft is prepared for, or is at least willing to tolerate, a slow start for Windows 8. "Windows 8 represents really a generational shift of hardware, a generational shift of the operating system and apps, all together, all at once," said Reller. "What I think is important to mention is it was built for the future, not just any one single selling season."

Reller is one of two Microsoft execs overseeing the company's Windows group in the wake of the sudden departure earlier this month of unit president Steven Sinofsky. The other is Julie Larson-Green, head of Windows software and hardware engineering. Reller said Sinofsky's exit would not impact Windows 8's future success.

"We have the benefit of such a strong leadership team and oftentimes in Windows you really only get to see a few visible senior leaders, but the reality is, not only are those senior leaders very strong, but [so is] the bench of senior leaders that represent the product holistically," Reller said.

Microsoft shares were off 0.5%, to $26.94, in morning trading Wednesday.

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User Rank: Strategist
11/28/2012 | 6:11:21 PM
re: Microsoft: Windows 8 Sales Match Early Win7 Results
"Tami Reller, CFO of Microsoft's Windows division, said the company has sold 40 million Windows 8 licenses since it launched the OS on Oct. 26. "The 40 million is roughly in line with Windows 7"

The reason for that is because almost all of those licenses have been sold to PC manufacturers to install in new PCs. The problem is that very few people are actually buying Windows 8 as an upgrade for existing PCs, and PC sales in general have been falling.
User Rank: Strategist
11/28/2012 | 7:07:27 PM
re: Microsoft: Windows 8 Sales Match Early Win7 Results
So what if it's on new machines. How many copies of Windows XP are still out there? People will adopt the new version when they get hardware (like a touch screen or tablet system) that will take advantage of the features in windows 8.

I also fail to see how 40 million copies over 60 days can be considered a failure. That's over 665,000 copies A DAY. What would you count as a success, 50 million, 80 million, 100 million, every PC device ever made? Please, stop bashing just because it's Microsoft.
User Rank: Ninja
11/28/2012 | 8:45:52 PM
re: Microsoft: Windows 8 Sales Match Early Win7 Results
Amen! IW writers (in general) love to bash MS and praise Apple a bit too much.
User Rank: Apprentice
11/28/2012 | 7:45:51 PM
re: Microsoft: Windows 8 Sales Match Early Win7 Results
for windows 7 the op before was vista,,,,,,,, big difference about 4 years ago I had enough and just went to Ubuntu I will never go back to windows. everything just works and there is nothing that windows can do that Ubuntu cant simple.
to give it a try or you can always watch a video
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