As Google chairman Eric Schmidt prepares to face a Senate panel on antitrust issues, take a look at 9 key markets where Google seeks mastery.
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Google sees Facebook as an existential threat and is going after it with a vengeance. The search company has been preparing to battle Facebook for years, with a slew of investments in social companies.
Its Google+ social network is off to a strong start, but it will be a long and bloody campaign. That's typical when you're talking about massive numbers of users: It has taken Google's Gmail seven years to come within striking distance of Yahoo Mail and Windows Live Hotmail. It's likely to be at least that long before Google+ really challenges Facebook.
But Google has an advantage: Google matters more than Facebook in terms of the data is controls. Google is critical to millions of businesses. Facebook matters to gaming companies and marketers; it is beloved and used obsessively. But the possibility of its sudden disappearance isn't nearly as alarming as contemplating the absence of Google.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.