Mobile // Mobile Applications
News
4/22/2008
03:25 PM
Connect Directly
RSS
E-Mail
50%
50%

High Gas Prices Fuel Move To Online Shopping

Round-the-clock shopping from home, free shipping, and lower prices were other reasons cited for buying things online.

The rocketing price of gas at the pump is driving many shoppers to their computers and online shopping instead of to brick and mortar stores, according to a survey released Tuesday.

The report, by business software supplier iCongo, found that one-third of the 2,363 adults surveyed said the high price of gasoline is making them more likely to shop online rather than at a retail store location.

"It's fair to say that consumers may be looking to fire up their computer more often than their car or truck when it comes to retail shopping," said Irwin Kramer, iCongo CEO, in a statement.

The survey, conducted by Harris Interactive, listed other reasons shoppers are increasingly turning to shopping online, but the high cost of gas is the latest impetus pushing shoppers to purchase online.

High on the list of reasons for shopping online is the fact that the practice enables shoppers to shop from home at any time -- 61% of survey respondents cited this advantage. Free shipping was mentioned by online shoppers as an important reason for shopping online and 55% said lower prices influenced them to shop online.

The iCongo survey also revealed that 45% of the respondents plan to use their upcoming U.S. federal tax rebate to make retail purchases -- a figure considerably higher than earlier predictions.

"Whether purchases are made online or in a store," Kramer said, "these rebate checks are going to have an effect on the overall economy."

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 18, 2014
Enterprise social network success starts and ends with integration. Here's how to finally make collaboration click.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.