Government // Open Government
04:20 PM
Josh Greenbaum
Josh Greenbaum
Connect Directly
The Analytics Job and Salary Outlook for 2016
Jan 28, 2016
With data science and big data top-of-mind for all types of organizations, hiring analytics profes ...Read More>>

The Public Sector CRM Opportunity

Disconnected governments and disempowered citizens are why we need a full-blown, nationwide public sector CRM program.

CRM has lots of proponents and lots of market momentum, mostly for all the right reasons. But one reason in particular--specific to the public sector and dramatically, almost radically, important in its potential impact--is taking on a new focus. If you're wondering why Microsoft,, Oracle, and others are increasingly going after the public sector CRM opportunity, read on.

I have a proposal that I think would appeal to all sides of the political spectrum. How about a new moon shot for the United States: a full-blown, nationwide, public sector CRM program.

There's a whole lot more to public sector CRM than just cutting costs and streamlining services. It represents a new way to define the interactions between democracies and their citizens, and drive new models of constituent relations and civic culture. And a little uptick in civic culture is long overdue.

[ Read about Microsoft's latest Dynamics CRM update in Microsoft CRM Embraces iPhone, iPad, Android. ]

Improving interactions between citizens and government has long been a goal of politicians, civil servants, and their constituents, but the ability to provide efficient and cost-effective service to constituents while empowering them to have a stake in their government has remained elusive. As the complexity of government service and the bureaucratic process has increased in the last century, the ability of citizens to feel as though they have a stake has diminished and engendered a growing disconnect with their governments.

These issues play out in the context of a global need to streamline government and render it more efficient while lowering taxpayer costs. These requirements have been ignored at best, and more often than not, the cost of new technology that might help address them has been high. Now, the global recession has made cost cutting essential for the preservation of much-needed public services.

In recent years, a new class of constituent relationship management systems has been deployed and is changing this discussion. Public sector CRM--long promoted as to cut costs--is emerging as a tool that can help reverse the trend towards disaffection and disempowerment, provide a bridge between government and citizens that promises a more effective civic culture, and do so in an extremely cost-effective manner.

The Benefits

Well-designed and well-implemented public sector CRM provides two key benefits: First, it can greatly improve the efficiency and cost-effectiveness of government services by facilitating, automating, and streamlining interactions among citizens, government employees, service providers, and other stakeholders.

In addition, CRM provides public sector workers with better tools to perform daily tasks, improving interactions inside government.

Microsoft is one of the leading vendors in this sector. Its somewhat disjointed public sector websites yield some great examples of how Dynamics CRM is used in public sector organizations all over the world.

Dynamics CRM is used for the obvious constituent management and 311 call center management functions, which are the closest to commercial CRM. It's also used for "offender management", a wonderful law enforcement euphemism for tracking the bad guys; asset and infrastructure inspection, repair, and compliance; event management; health and public health management; case management; permit tracking and approvals; teacher certification and management; and lottery sales and management. It's a long list that seems to have no bounds.

As an IT user, I get a little envious reading what some of these leading edge agencies are doing. Imagine if your town had a central CRM database that could be accessed for all the services you need. How about submitting applications for permits online? How about a geographic database that knows where you live so that when you report a street light outage, you don't have to find an obscure number on the pole? What about automating dispatch for pothole repair? As a taxpayer I would be even happier if my city did half the things a modern CRM system can do.

1 of 3
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Dave Dantus, Pegasystems
Dave Dantus, Pegasystems,
User Rank: Apprentice
2/24/2012 | 10:01:15 PM
re: The Public Sector CRM Opportunity
Whether itGs Medicare or unemployment insurance, federal and state agencies delivering citizen services are struggling with how to combat inefficiencies. With manpower being cut, more folks retiring and heightened expectations, thereGs such a greater demand placed on case workers now across the board. These case workers need advanced case management technology in order to be successful at their jobs. IGm glad to see this topic covered, as continually tightening agency budgets signal that this situation might only get worse. By implementing advanced technology to support how they manage, direct and control funds for citizen benefits within crucial assistance programs, I think agencies can take significant steps forward. As you said, CRM has worked for the private sector, so why not implement it in the public sector? I couldnGt agree more G agencies can drive better performance by following successful private-sector best practices.
User Rank: Apprentice
2/11/2012 | 1:12:59 AM
re: The Public Sector CRM Opportunity
A government CRM would be nice, but there isn't much incentive for them to provide better service. It is not like anyone is going to take their EPA or DOJ business across the street.
Time to Reconsider Enterprise Email Strategy
Time to Reconsider Enterprise Email Strategy
Cost, time, and risk. It's the demand trifecta vying for the attention of both technology professionals and attorneys charged with balancing the expectations of their clients and business units with the hard reality of the current financial and regulatory climate. Sometimes, organizations assume high levels of risk as a result of their inability to meet the costs involved in data protection. In other instances, it's time that's of the essence, as with a data breach.
Register for InformationWeek Newsletters
White Papers
Current Issue
How to Knock Down Barriers to Effective Risk Management
Risk management today is a hodgepodge of systems, siloed approaches, and poor data collection practices. That isn't how it should be.
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.