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11/9/2011
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Amazon Public Cloud Eyes Financial Services Customers

Highly regulated financial services companies are gradually overcoming hurdles to public cloud, says Amazon Web Services cloud guru, Adam Selipsky.

Most big financial services companies have been eager to tout their own private clouds, but only a few have made a large move to public cloud offerings, citing security and compliance concerns. However, Amazon Web Services, the division of Amazon that runs its cloud computing offering, has been making inroads in the highly regulated financial services industry.

Recently, Wall Street & Technology caught up with Adam Selipsky, vice president of AWS, to discuss how financial services companies are approaching public cloud and how firms' attitudes toward cloud security are shifting

WS&T: Most large financial services companies have already established internal private cloud architectures. However, most have not moved to external public cloud offerings. Why is that?

Adam Selipsky, Vice President, Amazon Web Services: What we've found in working with financial institutions and other large enterprises is that private cloud is often the term that is being used by vendors who are selling virtualization of existing on-premises technology. Virtualization, and many other technologies being termed private clouds, lacks many of the central benefits of the cloud.

For example, with a private cloud, organizations must still invest in capital expenditures and must invest enough to handle rapid demand if needed. This means that there is often low utilization of assets and waste for large portions of the year. Additionally, many of these enterprises are finding that with a private cloud they are still stuck managing the muck of technology infrastructure, which really doesn't differentiate their businesses.

AWS is working with a growing number of forward-leaning financial services institutions who've realized that there is a good deal of efficiency, cost savings, and innovation possible in the cloud. For some, there can be a psychological hurdle involved in making the first leap into the cloud, but once organizations learn about AWS security practices, the amount of control they have in the cloud and the cost savings that can be achieved, they quickly begin offloading more of their technology infrastructure to AWS.

Data intensive processing is a common early use-case for financial services customers, including risk analysis, algorithm and model testing, and financial simulations. Web and mobile applications and storage and content distribution are also common use cases.

Read the rest of this article on Wall Street & Technology.

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Guest,
User Rank: Apprentice
11/9/2011 | 4:25:53 PM
re: Amazon Public Cloud Eyes Financial Services Customers
Good to read that cloud service providers have now started providing services to businesses in the financial services sector,with benefits such as cost and operational efficiencies,cloud computing can provide an alternative to traditional computing platforms,Just watched an informative video on cloud computing,Technology benefits,providing insight into cost savings and operational efficiencies@http://bit.ly/pY4d6k
Google in the Enterprise Survey
Google in the Enterprise Survey
There's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity ­products, and 69 percent cite Google Apps' good or excellent ­mobility. But progress could still stall: 59 percent of nonusers ­distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
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