Foursquare Splits Into 2 Apps, Targets Yelp - InformationWeek

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Foursquare Splits Into 2 Apps, Targets Yelp
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JohnS845
50%
50%
JohnS845,
User Rank: Apprentice
5/9/2014 | 2:36:11 PM
Re: Too late?
It's not just check-in. You earn specific points, mayorships, badges and it's a small game unlike the others.
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
5/5/2014 | 8:53:58 AM
Too late?
Geolocation capabilities are now part of a number of apps -- Twitter, Facebook, Instagram, etc. Since Foursquare was built solely on location checkins, could it be too late in moving forward with these changes? Or will the Foursquare/Swarm partnership revitalize the app? Let's hear your thoughts. 
Brian.Dean
50%
50%
Brian.Dean,
User Rank: Ninja
5/4/2014 | 8:09:49 PM
Re: Bad Idea
As an app maker it would seem logical to consolidate as many functions as possible onto a single app in order to capture a horizontal market, I think foursquare did not have the financial mass required to complete the task and hence, it decided to focus on the "location review" vertical market. User reviews have been playing a big part behind a successful product ever since social media took off, and now user reviews of services are beginning to follow the same path.
ScottH155
50%
50%
ScottH155,
User Rank: Apprentice
5/4/2014 | 12:54:22 PM
Bad Idea
I cant imagine a worse idea than to have two sepearte apps for foursquare . This new app will end up being like facebook paper amazing to look at but unused . 
danielcawrey
50%
50%
danielcawrey,
User Rank: Ninja
5/3/2014 | 2:26:02 PM
Location
Location-based services have been a hot topic for a few years now. This move by Foursqaure very much looks like a way to combat some really big players in the industry: Apple, Facebook and Google. 

Is there room for Foursquare? I personally am not sure. It would seem as though the company is angling to be acquired by a larger company like Google. Come to think of it, I am surprised that it hasn't happened yet. 


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