All of these reasons for using Insights as a Service are key, but they suggest secondary sources of data, that are potentially biased. There are business decisions such as M&A and fast-turnaround regulatory responses that are the most accurate when sourced as fresh, primary data, sourced without potential bias of a previous interaction with the company. For instance InCrowd provides an "Answers as a Service" platform independent of a company's Big Data or analytics stack that companies can access on an as-needed basis to ask questions, and obtain insights in a matter of 2 hours.
Meghan Oates-Zalesky, commenting for Diane Hayes, PhD. and InCrowd